The Importance of Building Customer Relationships: 11 Ways to Build Them

In this episode, Michael Brenner, CEO of the Marketing Insider Group, keynote speaker, and author of the best-selling book “The Content Formula” shares the importance of building customer relationships and how this customer-centric approach plays a key role in unlocking massive growth.

Some topics we discussed include:

Marketing in the age of disruption
Mistakes businesses make in building customer relationships
What marketing really is and why content should play a role
The missed opportunities for companies that think they get enough data and perspective through customer support or customer service
The importance of building customer relationships
Why education needs to play a key role in building customer relationships
The importance of building customer relationships to facilitate retention and how to do it
How to be authentic via your content even if it is in a text-based format
Keys to building customer relationships
The place for original research in building customer relationships
and much more

Links and resources mentioned

Check out Marketing Insider Group

Connect with Michael

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