B2B SaaS SEO Checklist
Use this comprehensive checklist to audit your SaaS website for SEO readiness:
On-Page SEO
- Title tags 50-60 characters, keyword-focused
- Meta descriptions 150-160 characters
- H1 once per page, relevant to focus keyword
- H2 subheadings for content structure
- Internal links: 3-5 contextual links per 1,500 words
- Image alt text descriptive (not keyword-stuffed)
- Content length: 1,500+ words for pillar content
Technical SEO
- XML sitemap submitted to Google Search Console
- Mobile responsive (test on GSC Mobile Usability)
- Page speed: LCP <2.5s, FID <100ms, CLS <0.1
- HTTPS enabled (no mixed content warnings)
- No crawl errors in GSC (404s, 503s)
- Robots.txt allows crawling of important pages
Authority & Backlinks
- Content quality score 90+ (use Rank Math)
- 5+ authoritative backlinks (DA 40+)
- Brand mentions tracked (use Brand24 or Mention)
- Guest post opportunities identified
UX & Engagement
- Click-through rate (CTR) >3% (monitor in GSC)
- Average position trending upward (GSC)
- Bounce rate <50% (check GA4)
- Session duration >2 min average
- Conversion funnel: organic → demo → revenue
Use this checklist before publishing any new content or updating existing high-traffic pages.