User generated content examples are a hot topic in the marketing world. It can help you build trust with your customers and increase conversions. User Generated Content (UGC) doesn’t have to be hard or expensive – it’s pretty easy to put together a UGC campaign. But finding user generated content examples to inspire your own campaigns? That’s a bit harder.
User Generated Content (UGC) can be a wonderful and natural way of getting your business to the next level. It allows for more authenticity and less chance for plagiarism. If you want your business to succeed in generating the right kind of brand awareness, you need the right kind of user generated content examples to motivate your desired audience. In this podcast and post, we will look at a few great examples of user generated content examples that gave some top brands unbelievable traction.
Christina Kay is the VP of Marketing for ResellerRatings, a platform that offers a holistic suite of user-generated content (UGC) tools to reach, convert, and understand customers across their journey.
She has years of experience in various MarTech tools, demand gen, customer success, and sales enablement (as well as a short stint in advertising and PR). In 2020, Christina was recognized as one of the Top 25 under 35.
In this episode, she shares how we can leverage user-generated content to drive rapid growth.
Some topics we discussed include:
- The importance of user generated content (UGC) for B2B brands in terms of increasing trust
- User generated content examples from the B2B space
- How best to approach building community and a user generated content strategy for your business
- How to build a community and empower them to market on your behalf
- Trust factors to look for in your campaigns
- The implications on social commerce now and in the future
- Why use HubSpot and the tech stack to support marketing and sales activities as well as UGC.
- Is there any merit to the idea that ratings can be spammy and don’t convert well
- She knocks the notions that Hubspot can only be used if you scale and that you can scale out of HubSpot
- and much much more …
Listen to the episode
Related links and resources
- Check out Reseller Ratings
- Learn from Wayne Mullins – Evangelism Marketing: What is it And How to Use it to Drive Growth
- Learn from Simon Bedard – How to Grow Your Business Online to Boost The Business Valuation
- Learn from Shep Hyken – How to Build Customer Trust And Loyalty to Drive Business Growth
- Learn from Michael Laps – Data-Driven Decision Making Examples: How to Leverage Customer Insights to Drive Growth
- Learn more from Michael Brenner – The Importance of Building Customer Relationships: 11 Ways to Build Them
- Check out the article – How to revive your content marketing with cartoons
- Check out the article – 100+ Powerful B2B Content Marketing Statistics You Need to Know
- Check out the article – Content Marketing Planning: How to Craft a Proven Yet Winning Content Strategy
- Check out the article – How to Build Your Business With Content Marketing: A BS-free Guide to Content Marketing Strategies for Startups
- Check out the article – What is Brand Value and How to Use it Drive Growth
- Learn from Sam Shepler – 9+ Proven Ways to Create a Successful Customer Driven Marketing Strategy
- learn from Emilia Chagas – How to Drive Growth With a Content Marketing Strategy
- Listen to my interview with Liam Carnahan – Content Marketing for Startups: How to Drive Growth With The Right Strategy
- Listen to my interview with Prarthana Sibal – Storytelling in Content Marketing: How to Drive Growth Fast
Connect with Christina
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