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Which Content Marketing Metrics Are You Using?

February 27, 2026January 22, 2013 Vinay Koshy

While content marketing is very much the topic in vogue, there doesn’t seem to be any agreement by publishers on content marketing metrics to measure the success of their content… Read More

Categories Execution & Content

Ricoh’s Content Marketing Approach: Ask, Listen and Share

February 27, 2026January 17, 2013 Vinay Koshy

Ricoh’s content marketing approach has met with great success according to Sandra Zoratti, VP of marketing for the company. (Image credit: Wikipedia) She says content marketing, to us, is an… Read More

Categories Execution & Content

#Facebook Graph Search Impact on Business Pages

April 22, 2026January 17, 2013 Vinay Koshy

The big announcement that has everyone’s attention is the Facebook Graph Search. It is an attempt to take a huge bite out of Google by allowing the user to search… Read More

Categories Execution & Content

Coca-Cola Marketing Strategy: 10 Lessons for B2B Tech Founders

August 25, 2026January 16, 2013 Vinay Koshy
Infographic showing the 10 core principles of the Coca-Cola marketing strategy mapped to B2B tech founder applications, organised around three pillars: content, audience, and distribution

The Coca-Cola marketing strategy is built on principles that work at any budget, and most B2B founders have never studied it properly. They look at the $4.3 billion annual marketing… Read More

Categories Execution & Content

Best times for social media content posts

February 27, 2026January 15, 2013 Vinay Koshy

Deciding on the best times for social media content posts has always been something of an enigma. Bitly released a report telling us the best time to tweet or post… Read More

Categories Execution & Content

Marketing Tactics for Small Business: How much time should you devote to different tactics?

March 6, 2026January 15, 2013 Vinay Koshy

Marketing is so organic and there are now so many marketing tactics for small business to choose from. There is no one method or set of methods that will suit… Read More

Categories Execution & Content
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