7 Excellent Disruptive Marketing Tips Every B2B Brand Needs to Know

Graham Brown is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

In this episode, Graham shares his insights and thoughts around disruptive marketing and tips that every b2b brand needs to know.

Some topics we discussed include:

• Marketing isn’t what we thought it was so what is it really
• Graham’s take on disruptive marketing
• Did disruption begin with the digital channels and devices
• Are most cases of marketing unaffected by a revolution
• The CEO paradox in marketing
• What do most people think marketing is
• How to get in step with disruptive marketing
• Why Graham sees podcasting as being the lynchpin to omnichannel marketing
• How Graham won over Air Asia and McKinsey as clients
• How best to speak to customers to change their mindset
• Graham’s research on helping brands to get their people to share their knowledge and expertise
• and much much more …

Related links and resources

• Check out Pikkal & Co
• Learn from Melissa Schneider – How to Use Strategic Adaptability to Create a Competitive Advantage
• Listen to my interview with Saksham Sharda – 8 of the Best Examples of Interactive Marketing That Boost Growth
• Listen to my interview with Margie Agin – How to Craft a Brand Strategy Framework That Actually Unlocks Rapid Business Growth
• Get even more inspiration – 30 Timeless Lessons on Creating Killer Content From One of The Greatest Business Minds and Copywriters: David Ogilvy

Connect with Graham

• LinkedIn

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