From shopping online to browsing through products and services on their mobiles Americans are shopping and spending very differently as opposed to a few years ago. Social media recommendations only add to the mix that American consumers can now enjoy with the ease and convenience offered to them via digital technology. MDG Advertising has put together an infographic as below that sums up the current holiday shopping trends marketers need to know this year.
What is interesting with the holiday shopping trends marketers need to know this year is the increase in spend on social media especially Facebook and Twitter and that technology purchases like that of a tablet will largely be based on reviews and free shipping options.
A trend worth noting this holiday season and one that marketers could utilise in their favour is the fact that 57% of Americans will be looking for good deals the day after Christmas so there is the opportunity to keep sales going well past Christmas. Marketers will need to leverage the channels and platforms for maximum reach and engagement in order to maximise the holiday shopping trends this year.
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