Nicole Santer is the CEO of Extraordinary Events, and a new event online directory, Eventbuzz360. She believes that whilst COVID-19 has completely shut down the meetings and events industry, there has never been a better time to reinvent and invest in the events industry.
In this episode, she shares her experiences on how to create a thought leadership event that actually drives growth.
Some topics we discussed include:
- What is a thought leadership event
- Why are thought leadership events valuable
- How business should decide whether a thought leadership event is worth investing in
- What framework should we use to ensure it is a success
- Metrics to use to define success
- Tips for individuals or companies who want to produce their own thought leadership events
- Thought leadership event ideas
- Thought leadership events we can look to for inspiration
- and much much more …
Listen to the episode
Related links and resources
- Check out Extraordinary Events
- Check out EventBuzz360
- Learn from Barry Speilman – How to Use Trade Show Marketing Strategies to Fuel Business Growth
- Listen to my interview with Marti Sanchez – How to Become a Thought Leader That Quickly