How to Tell a Compelling Brand Story That Boosts Growth

In this episode, Steve Brown, the CEO of ROI Online, shares how to tell a compelling brand story that engages future customers into the buying journey.

Some topics we discussed include:

How most business owners waste their marketing budget
What are the four crucial components every brand needs to succeed
The problem businesses have in being able to communicate effectively and why
What is a brand story and how can it help address the communication problem
How does the hero’s journey help in developing a brand story
How to tell a compelling brand story with leadership buy-in
Why every piece of content needs to fall into one of seven buckets as identified in your brand script
How to solve the challenge of creating consistent content and show the human side of your business
How to tell compelling brand stories via a podcast
In what ways can a brand story be used apart from your website
and much more

Links and resources mentioned

Check out ROIOnline

Connect with Steve

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