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How to Tell a Compelling Brand Story that Boosts Business Growth

how to tell a compelling brand story that boosts business growth
How to Tell a Compelling Brand Story that Boosts Business Growth
How to Tell a Compelling Brand Story that Boosts Business Growth
How to Tell a Compelling Brand Story that Boosts Business Growth

In this episode, Steve Brown, the CEO of ROI Online, shares how to tell a compelling brand story that engages future customers into the buying journey.

Some topics we discussed include:

  • How most business owners waste their marketing budget
  • What are the four crucial components every brand needs to succeed
  • The problem businesses have in being able to communicate effectively and why
  • What is a brand story and how can it help address the communication problem
  • How does the hero’s journey help in developing a brand story
  • How to tell a compelling brand story with leadership buy-in
  • Why every piece of content needs to fall into one of seven buckets as identified in your brand script
  • How to solve the challenge of creating consistent content and show the human side of your business
  • How to tell compelling brand stories via a podcast
  • In what ways can a brand story be used apart from your website
  • and much more

Links and resources mentioned

  • Check out ROIOnline

Connect with Steve

  • LinkedIn

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Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

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Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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