In this episode, Steve Brown, the CEO of ROI Online, shares how to tell a compelling brand story that engages future customers into the buying journey.
Some topics we discussed include:
- How most business owners waste their marketing budget
- What are the four crucial components every brand needs to succeed
- The problem businesses have in being able to communicate effectively and why
- What is a brand story and how can it help address the communication problem
- How does the hero’s journey help in developing a brand story
- How to tell a compelling brand story with leadership buy-in
- Why every piece of content needs to fall into one of seven buckets as identified in your brand script
- How to solve the challenge of creating consistent content and show the human side of your business
- How to tell compelling brand stories via a podcast
- In what ways can a brand story be used apart from your website
- and much more
Links and resources mentioned
- Check out ROIOnline
Connect with Steve
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