In this episode, Steve Brown, the CEO of ROI Online, shares how to tell a compelling brand story that engages future customers into the buying journey.

Some topics we discussed include:

How most business owners waste their marketing budget
What are the four crucial components every brand needs to succeed
The problem businesses have in being able to communicate effectively and why
What is a brand story and how can it help address the communication problem
How does the hero’s journey help in developing a brand story
How to tell a compelling brand story with leadership buy-in
Why every piece of content needs to fall into one of seven buckets as identified in your brand script
How to solve the challenge of creating consistent content and show the human side of your business
How to tell compelling brand stories via a podcast
In what ways can a brand story be used apart from your website
and much more

Links and resources mentioned

Check out ROIOnline

Connect with Steve

Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

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Vinay Koshy

Founder at Sproutworth

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

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Some topics we discussed include:

Links and resources mentioned

Connect with Steve

Subscribe to & Review the Predictable B2B Success Podcast

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