In this episode, Luke Szyrmer, an innovation consultant and author of the bestseller – “Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day” shares how to use a product-market fit framework to boost growth.
Some topics we discussed include:
- How to find product-market fit
- Luke’s product-market fit framework
- How Luke’s product-market fit framework differs from the lean product process
- Why achieve product-market message fit as opposed to product-market fit
- Why you also need to ensure product-owner fit
- How does the hero canvas help understand the customer mindset
- What framework can we use to ensure product-market message fit
- How to prioritize our sources of validation
- How to clearly identify our buying audience and offer in order to launch to success
- and much more
Links and resources mentioned
- Check out Luke’s website
- Get a copy of Launch Tomorrow: Take Your Product, Startup, or Business From Idea to Launch in One Day
- Learn more about Luke’s perspective on founder-market fit
Connect with Luke
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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