What is a Social Media Influencer and How They Help Propel Growth

In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers.

Some topics we discussed include:

What is influencer marketing
What is a social media influencer and can they help B2B companies
What role can social media influencers play in marketing
Is influencer marketing really a marketing strategy or advertising strategy
How many followers do you need to join the ranks of social media influencers
When is a company ready for influencer marketing
Why influencer marketing can’t be done in a turn-key fashion
Why invest in social media influencer marketing for the long haul and what could that look like
Metrics to help guide success with influencer marketing and build your brand influence
How to find the right social media influencers
The current state of the influencer marketing landscape
and much more

Links and resources mentioned

Check out Tom’s website

Connect with Tom

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