What is a Social Media Influencer and How They Help Propel Growth

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In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers.

Some topics we discussed include:

• What is influencer marketing
• What is a social media influencer and can they help B2B companies
• What role can social media influencers play in marketing
• Is influencer marketing really a marketing strategy or advertising strategy
• How many followers do you need to join the ranks of social media influencers
• When is a company ready for influencer marketing
• Why influencer marketing can’t be done in a turn-key fashion
• Why invest in social media influencer marketing for the long haul and what could that look like
• Metrics to help guide success with influencer marketing and build your brand influence
• How to find the right social media influencers
• The current state of the influencer marketing landscape
• and much more …

Related links and resources

• Check out Tom’s website
• Learn more from Bianca Lager – How to Use Social Media Background Checks to Hire For Business Growth
• Listen to my interview with Catherine B Roy – Strategy to Avoid Business Failure: 9 Powerful Elements for Predictable Success
• Get more inspiration from Raman Sehgal – How to Develop a Powerful Strategy For Marketing a Product
• Learn from Michael Brenner – The Importance of Building Customer Relationships: 11 Ways to Build Them
• Listen in to my interview with Thibaud Clement – How to Fuel Growth with a Social Media Marketing Content Strategy

Connect with Tom

• LinkedIn

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