In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers.
Some topics we discussed include:
- What is influencer marketing
- What is a social media influencer and can they help B2B companies
- What role can social media influencers play in marketing
- Is influencer marketing really a marketing strategy or advertising strategy
- How many followers do you need to join the ranks of social media influencers
- When is a company ready for influencer marketing
- Why influencer marketing can’t be done in a turn-key fashion
- Why invest in social media influencer marketing for the long haul and what could that look like
- Metrics to help guide success with influencer marketing and build your brand influence
- How to find the right social media influencers
- The current state of the influencer marketing landscape
- and much more …
Related links and resources
- Check out Tom’s website
- Learn more from Bianca Lager – How to Use Social Media Background Checks to Hire For Business Growth
- Listen to my interview with Catherine B Roy – Strategy to Avoid Business Failure: 9 Powerful Elements for Predictable Success
- Get more inspiration from Raman Sehgal – How to Develop a Powerful Strategy For Marketing a Product
- Learn from Michael Brenner – The Importance of Building Customer Relationships: 11 Ways to Build Them
- Listen in to my interview with Thibaud Clement – How to Fuel Growth with a Social Media Marketing Content Strategy
Connect with Tom
Subscribe to & Review the Predictable B2B Success Podcast
Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!
The Ultimate Guide to Creating Content That Converts