In this episode, Tom Augenthaler, a top influencer marketing consultant and strategist shares what is a social media influencer and how B2B companies can create a powerful impact on their growth with social media influencers.
Some topics we discussed include:
- What is influencer marketing
- What is a social media influencer and can they help B2B companies
- What role can social media influencers play in marketing
- Is influencer marketing really a marketing strategy or advertising strategy
- How many followers do you need to join the ranks of social media influencers
- When is a company ready for influencer marketing
- Why influencer marketing can’t be done in a turn-key fashion
- Why invest in social media influencer marketing for the long haul and what could that look like
- Metrics to help guide success with influencer marketing and build your brand influence
- How to find the right social media influencers
- The current state of the influencer marketing landscape
- and much more
Links and resources mentioned
- Check out Tom’s website
Connect with Tom
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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