7 Considerations for SEO Content Strategy in 2024 and Beyond

Picture this: your content now ranks high on Google’s search results. As a result, your business finally widens its reach, leading to higher engagements and conversions.  As unattainable as this may sound, it could be easily achievable with the right SEO content strategy. Aside from ensuring that your strategy aligns with evolving business trends and … Read more

Categories SEO

9 AI Tools That Can Be Used to Increase Revenue at B2B Companies

AI tools

Artificial intelligence technology is streamlining and automating many business functions. From sales and marketing to HR and IT, AI tools have become integral in boosting operational efficiency and unlocking new growth opportunities. 

Our focus for this article is to identify the top AI tools to increase B2B revenue. 

Consistently driving B2B sales can be tricky. This is because it entails analyzing customer needs, finding prospects, and driving meaningful conversations to drive sales. 

AI streamlines these processes to help marketers save time and effort on tasks that would otherwise take hours to complete. 

According to HubSpot’s State of AI report, 68% of business leaders are highly optimistic that AI can help to scale their companies. 

In this article, we’ll explore the top AI tools B2B marketers can try to automate their operations and grow revenues.

How to Optimize ABM Strategy With Influencer Marketing to Maximize ROI

optimize abm strategy

ABM marketing is a marketing strategy that targets and engages high-value accounts in the B2B space. 

Rather than casting their nets wide, hoping to reach as many customers as possible, marketers who use ABM marketing identify and prioritize specific accounts that align with their goals and customize their efforts to those accounts. 

But here’s the twist: Do you know influencer marketing outreach can be the perfect way to optimize your ABM strategy? 

The right influencers add credibility to your marketing efforts, making it easy for you to appeal to your B2B prospects. 

In this article, we will learn how to optimize ABM strategy with influencer marketing to maximize your ROI.