Artificial intelligence technology is streamlining and automating many business functions. From sales and marketing to HR and IT, AI tools have become integral in boosting operational efficiency and unlocking new growth opportunities.
Our focus for this article is to identify the top AI tools to increase B2B revenue.
Consistently driving B2B sales can be tricky. This is because it entails analyzing customer needs, finding prospects, and driving meaningful conversations to drive sales.
AI streamlines these processes to help marketers save time and effort on tasks that would otherwise take hours to complete.
According to HubSpot’s State of AI report, 68% of business leaders are highly optimistic that AI can help to scale their companies.
In this article, we’ll explore the top AI tools B2B marketers can try to automate their operations and grow revenues.
How Brands Are Using AI Tools to Increase B2B Revenue
By leveraging the power of AI, brands are transforming their operations and delivering exceptional value to customers. Below are the top ways B2B companies are using AI tools to increase revenue.
Optimizing Sales Process
According to HubSpot, 53% of B2B marketers believe AI will be evolved enough to reach prospects independently.
Furthermore, the technology can be used for B2B sales lead generation through predictive lead scoring and helping marketers send personalized communication to the leads based on available data.
Saving Time on Manual Tasks
Most business professionals say AI tools help them spend less time on less productive tasks. By delegating these tasks to AI, they can be free to take up more strategic responsibilities within the business.
For example, the customer support team can use AI messaging chatbots to respond to customer queries and escalate crucial issues to agents.
Doing Content Marketing
Using AI tools to write marketing content is the other popular use case by B2B marketers.
The top ways marketers are using AI tools for B2B content creation include:
- Repurposing email content to different audiences. For example, you can use a generative AI tool to repurpose a message that was for a small B2B company into an email for a key decision-maker at a large B2B organization.
- Crafting sales messages for prospects.
- Repurposing long-form content into concise posts for social media.
This best AI content writing tools post by Attrock highlights the top tools you can use to write your B2B outreach messages.
Top 9 AI Tools to Increase B2B Revenue
The top AI tools will help you save time, streamline your business processes and create more personalized experiences to engage leads. Below are the top picks for AI tools to increase B2B revenue.
Zendesk is an AI-powered customer service tool that helps B2B brands provide excellent customer support. The tool brings all your customer interactions to one dashboard to make it easy for customer support teams to provide timely and relevant customer support.
B2B SaaS customers want brands to respond to their queries on time and Zendesk is the best tool for this purpose. The tool comes with an AI messaging chatbot that interprets customer requests and provides quick responses. The chatbot will also forward urgent issues to support agents to ensure timely support.
- Automated ticketing system
- Multi-channel support
- Offers live chat support
- AI chatbot for routine queries
- Suite Team: $55 per month for 5 agents
- Suite Growth: $89 per month for 5 agents
- Suite Professional: $115 per month for 5 agents
- Suite Enterprise: Custom pricing
Flick is a powerful AI tool used for social media content creation. The tool helps B2B marketers create captivating social media captions to drive engagement and enhance their brand’s presence online. It also makes brainstorming content ideas easy to help you save time and improve your creative flow.
With B2B customers increasingly using social media to research brands before making a purchase, Flick Social Caption Generator is exactly what you need to keep your social feeds active with captivating content. The tool also comes in handy when you need to repurpose long-form content into concise posts for social media.
- Customize content to your tone and brand style
- Supports multiple social media platforms
- Allows you to save and schedule posts for later
- Powered by a robust social media assistant
- Solo: £11/month or $14
- Pro: £24/month or $30
- Agency: £55/month or $67
3. Seamless AI
Image via Seamless AI
Seamless AI is a sales leads tool that helps B2B marketers find verified contacts for anyone they need to sell to. This way, the tool helps you build a massive contact list of key decision-makers you can get in touch with to promote your B2B offering.
With Seamless AI, you can find verified email addresses, cell phone numbers, and direct dials of your key prospects. This will greatly shorten your sales cycles and help you close more deals for your business. ‘
The tool also comes with an AI writer to help you write optimized outreach messages.
- Instantaneous search engine for verified contacts
- Offers direct integration with other platforms
- AI writing tool to help you write sales scripts in seconds
- AI Chrome extension
Seamless AI is one of the AI tools to increase B2B revenues with a free plan. It also offers three paid plans; Basic, Pro, and Enterprise but you’ll have to contact sales for pricing information.
Smartlead is a powerful AI tool for writing engaging cold emails to your prospects. Since direct emails are the first impressions you make with prospective clients, they need to be powerful and effective.
The tool will help you write powerful emails to convince your prospects to book a meeting with you. Additionally, Smartlead will assist you in improving your revenue by tracking crucial client data you can use to make a solid case for your products.
Besides email, the tool can also be used to connect with prospects on other platforms such as SMS, WhatsApp, Twitter, and more. By increasing your contact with prospects, Smartlead helps B2B marketers increase their chances of booking sales meetings.
- Sends automatic follow-ups to prospects
- Tracks key metrics like delivery and email open rates
- Offers multichannel outreach
- Automatically moves emails from the spam folder to the inbox
- Basic Plan: $39 per month
- Popular Plan: $79 per month
- Pro Plan: $94 per month
Apollo is a sales intelligence platform that empowers B2B marketers to find the ideal buyers. The tool has an extensive database of more than 260 million contacts to help you find more prospects and close more deals.
Additionally, Apollo pairs this database with other AI tools to increase B2B revenue like automatic follow-up emails to enhance your outreach efforts. The ability to filter contacts also allows you to only engage clients that fit your ideal customer profile.
- Gives marketers access to one of the largest and most accurate B2B contacts databases
- Offers intelligent insights to improve your sales outreach
- Offers email personalization and sequences
- Seamless click-to-dial and LinkedIn automation
- Basic: $49 per month billed month
- Professional: $99 per month billed monthly
- Organization: $79 per month billed monthly
Image via Gong
Gong is one of the best AI tools to increase B2B revenue. As a revenue intelligence platform, Gong captures client interactions and analyzes them using AI. The tool studies your interactions with customers through calls, emails, and documents and delivers precise insights to help you gauge if a customer is worth pursuing further.
Gong also provides detailed recommendations and labels for each customer, thereby enhancing your revenue efficiency. When you register with Gong, its assistant is attached to your calls and CC’d in every email to monitor your customer interactions.
- Provides accurate visibility into client interactions on various channels
- Offers comprehensive guidance for key customer workflows to enhance productivity
- Innovate AI for key business insights
- Integrates with popular tools to improve your customer understanding
- Contact sales team for pricing information
6Sense is a sales intelligence tool for B2B revenue teams. The tool will help you get into profitable deals early and close them quickly to grow your revenue. 6Sense gives revenue teams access to precise contact and account insights to help them deliver effective outreach messages, find the best opportunities, and close more deals.
6Sense tracks the activity of your target users online to determine buyer intent. It then delivers this information to you in real-time so you can act on it quickly before the competition does.
The predictive intelligence that 6Sense provides not only empowers marketers to catch new prospects but also opens up valuable cross-sell opportunities at the right time.
- 6Sense Revenue AI uncovers anonymous buyers to help you drive predictable revenue growth
- Curates accurate B2B datasets
- Game-changing integrations with the top marketing tools
- Free: Up to 50 credits per month
- Paid plans: Team, Growth, and Enterprise. Contact sales team for pricing information
Image via Sendspark
Sendspark is a messaging platform that helps you connect with your prospects using personalized videos. As a video-based AI messaging tool, Sendspark allows you to make more personal connections with your audience than email and other outreach channels.
This will lead to more connections, deal closures, and an overall better customer experience. Sendspark achieves all of this by combining video personalization with automation and AI to create impact outreach videos that drive action.
- Multiple social and email integrations to help you send videos to prospects on different channels
- Easily record custom videos and personalize them to your audience
- Combine your personalized videos with pre-recorded ones to scale your outreach efforts
- Create customized thumbnails to make your videos stand out
- Free Plan
- Video Messaging Plan: $15 per user per month
- Personalization at Scale Plan: $49 per user per month
- Team and Management Plan: $149 per 5 users per month
Motion is a robust productivity tool that helps teams manage their calendars and meetings. It uses AI and automation to plan your schedule, organize meetings, and create tasks for the entire team.
Motion is also perfect for customer onboarding by ensuring users are matched to the right team members at the right time. By making the user engagement tasks run more efficiently, Motion increases the productivity of your team members and sets you up on a positive growth trend.
- Automatic tasks manager to the right team member
- Daily schedule management
- Automated project manager for team projects
- Custom templates for different meetings
- Individual: $19 per month
- Team: $12 per user per month
AI tools have the potential to improve your efficiency, thereby making your business much more productive. The right tools will enhance your outreach efforts and streamline your sales process.
This will help generate more revenue for your business and ultimately lead to greater success in the dynamic of B2B marketing. As you choose the best AI tools to increase B2B revenue, carefully analyze your business needs and pick tools that cater to your unique needs.