How to Create Engaging Email Content that People Will Love: 29+ Tips For Writing Effective Emails
Email marketing is the best way to stay in touch with your readers. You might be wondering how you can create engaging email content that people will love reading.
First, take a step back and think about what makes you interesting as an author or marketer.
What do people want to read?
How have they interacted with other articles on your blog before?
Then, imagine that someone is considering subscribing for one of these reasons in his mind (or at least he’s curious). Now write an email that addresses this concern in a clear, concise manner.
I’ve put together a list of tips to help you on your journey.
- How to Create Engaging Email Content that People Will Love: 29+ Tips For Writing Effective Emails
- Why create the best email marketing content?
- What makes for a great email?
- How to write effective email marketing content people connect with
- How to make sure your email content is both engaging and successful
- How to make your email content more engaging and effective
- What are email content best practices
- 29 Steps to writing better email content
- 1. Know and write for your target market
- 2. Use clear, actionable language
- 3. Align your subject line and body copy
- 4. Personalize each email – it’s a simple thing that shows you care
- 5. Write in the second person
- 6. Use images sparingly
- 7. Stay on topic
- 8 . Keep it current
- 9. Use a conversational tone
- 10 . Be positive
- 11 . Appeal to emotions
- 12 . Use social proof
- 13 . Write for scanners
- 14. Establish relevancy right away
- 15. Prioritize clarity
- 16. Don’t sell before the prospect is ready
- 17. Give prospects a reward for reading
- 18. Talk about benefits, not features
- 19. Show what readers will miss
- 20. Be brief
- 21. Present a clear deadline
- 22. Insert multiple links
- 23. Craft a can’t-miss call to action
- 24. Harness the power of the P.S.
- 25. Encourage subscribers to share
- 26. Create your brand assets
- 27. Keep mobile in mind
- 28 . Proofread carefully
- 29 . Test different versions
- 8 types of email content to send your audience
- Content is more than the message
Why create the best email marketing content?
Why seek to create the best email marketing content? Because on any given day, the majority of our email inboxes are overwhelmed with a deluge of automated email newsletters that do little more than clog up inboxes only to be deleted or result in an unsubscribe.
It may not appear to be a good idea to contribute to the cacophony. Constant Contact, on the other hand, claims that the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is a vital component of any marketing plan, and its effectiveness is heavily dependent on how well your email campaigns are designed.
What makes for a great email?
Emails, like traditional business letters, must be clear and short. Keep your sentences short and to the point. The body of the email should be direct and informative, and it should include all relevant information.
How to make sure your email content is engaging
One of the best ways to make sure your email content is engaging is by giving it a fresh approach. Try mixing things up and adding in some new elements to keep people interested. You can also try sending your emails to a colleague or testing them on multiple devices, email clients, and platforms. This will help you get a better idea of how they look and how they function across different devices.
Interactivity is another great way to engage subscribers with your content. Make sure your emails are fun and interesting, and that people can easily interact with them. You can do this by including buttons, links, images, and other interactive elements. This will help keep people engaged with the content until the very end.
What are some ways to write email content more engaging to grow your business?
There are many ways to make email content more engaging, but some are more commonly used than others. One way is to add a “fun way” for your subscribers to get involved. This can be anything from a contest or giveaway to a poll or quiz.
Another popular technique is to hire a professional writer. Writing can be challenging, and it’s often difficult to come up with new and interesting ideas on your own. A professional writer can help you create content that’s both informative and engaging, helping you keep your readers interested in what you have to say.
Finally, don’t forget the importance of visuals. Graphics and images can help break up the monotony of text-based email content and make it more visually appealing. They also help convey your message in a clear and concise way, which is always important when trying to engage your audience.
How to write effective email marketing content people connect with
When you’re crafting an email, it’s important to think about what the recipient is interested in. After all, the sender and subject line are the only pieces of information readers have to quickly determine if an email is worthy of their time.
It’s also crucial to adjust your message content including how you get it delivered so that you can stand out from all the emails a subscriber receives on a given day.
For email content to be effective, it must speak to the recipient’s current stage in the buying process. If you’re not sure where they are in that process, research your audience and use keywords in the subject line to assure them that they have done their due diligence before reaching out for support or information.
Make sure to include both a brand name and keyword in the prime real estate when drafting an email with a specific goal, such as getting advice from a friend or colleague on what product to buy.”
Once you’ve got your recipients’ attention, make sure you keep it by using engaging language throughout your message body–and don’t forget about those all-important clickable links!
People love emails with links (especially helpful ones), emails with humor, empathy, and personalization. People hate unsolicited email campaigns and promotional material like discounts or coupons that they never asked for. So, be sure to only send content that your recipients will love!
The email content is important. It can be hard to write emails, but they are worth taking the time to get right. After all, the success of your email marketing campaign depends on them!
How to make your email content engaging and enjoyable
It’s no secret that email content needs to be engaging and enjoyable in order for customers to stick around. However, it can sometimes be difficult to know where to start – or even how to make your content more interesting.
One way you can make your email design more interactive is by using different types of engagement tools. These will help keep people’s attention focused on your message, and can also lead to higher levels of engagement. In general, these tools fall into two categories: those that are used for data collection and those that are used for feedback purposes.
When it comes to data collection, one popular tool is the quiz. This type of interactive content is a great way to engage customers on a personal level, as they’re able to answer questions about themselves and see how they compare to others. You can also use surveys as a way of collecting data; this is a great option if you want feedback from your audience on specific topics or products.
Another common type of engagement tool is the poll. This allows customers not only to express their opinions but also to see how others feel about certain topics or products.
Plus, polls are versatile enough that you can use them in a variety of ways – including as part of an overall marketing strategy or as a way to gather feedback from customers about their experience with your brand.
When it comes to making email content more enjoyable, there are a few different things you can do. One popular approach is to use animation and video. These can help capture people’s attention and keep them engaged with your message.
You can also add images and GIFs, as these are both visually appealing and can help communicate your message in an easily digestible way.
Finally, don’t forget about the power of humor – using jokes or funny stories can make email interactions more enjoyable for everyone involved.
How to make sure your email content is both engaging and successful
One of the most important aspects of email content is making sure it’s engaging for your audience. This means thinking outside the box and coming up with creative ideas that will get people excited to open and read your emails. You can do this by using interactive content, which changes the way emails are designed and makes them more fun and interesting to look at.
Interactive content is also a great way to help increase engagement on your email campaigns. When people are engaged with an email, they’re more likely to take action, whether that’s clicking through to a website or buying a product. So how can you make your email content more interactive? Here are a few tips:
– Use videos: Videos are a great way to capture attention and keep subscribers engaged. They can also be used as a powerful tool for marketing, especially if they’re well-produced and relevant to your audience.
– Add images: Images are another great way to add visual interest to your emails and help grab attention quickly. They can also be used as part of call-to-action buttons or other elements in order to drive conversions.
– Use active links: Links are an essential part of any email campaign, but you can make them even more effective by using active links that allow people to interact with them directly. This can help improve click-through rates and encourage more people to visit your website or take other desired actions.
How to write emails that are exciting?
One way to make your email content more exciting is to add an element of surprise. This can be done in a variety of ways, such as by using interactive content or hiring a professional writer to create compelling copy.
Another great way to engage your audience is through interactive content. This can take many forms, such as quizzes, calculators, or surveys. Interactive content helps keep readers engaged and makes your brand look cool and cutting-edge.
Creating interesting and engaging email content takes years of research and experience as a writer. However, it’s well worth the effort when you see a positive response from your subscribers.
How to make your email content more engaging and effective
When it comes to email content, there’s one golden rule: make it clear. After all, you don’t want readers clicking on your email only to be disappointed when they can’t figure out what it is that you’re trying to say. However, that doesn’t mean your emails have to be boring! You can still make them catchy and interesting while also ensuring that they are effective in getting your message across.
One way to do this is by using OutboundEngine. We take the time-consuming task of writing email content off your plate so that you can focus on more important things. And we do it all using a blog and an online community–so you know our content is always fresh and relevant.
The first step in making emails more effective is clarity. Make sure your readers know what they’re getting when they open your email. Once you’ve done that, you can start thinking about ways to entice them into clicking on it. For example, maybe you could offer a discount for people who sign up for your mailing list or give them a sneak peek at some of the great content you have waiting for them inside.
Include a catchy first sentence for an email that will capture the reader’s interest right away–something that will make them want to keep reading. And don’t forget the call to action! Make sure your readers know what you want them to do once they’ve finished reading your email. A strong visual can also help make your content more effective.
What are email content best practices
email content best practices include:
- Know and write for your target market. …
- Use clear, actionable language. …
- Align your subject line and body copy. …
- Personalize each email. …
- Write in the second person. …
- Establish relevancy right away. …
- Prioritize clarity.
Email marketing is a great way to reach out to your customers and keep them up-to-date on your latest products, services, or promotions. However, in order to be successful with email marketing campaigns, you need to consider how to write email content that will engage your audience.
One of the most important things to remember when creating email content is that people generally perceive email as being more personal than social media. This means that you should take care in how you craft your messages so that they appeal directly to your readers.
In addition, it’s important to think about the goals of your campaign and how best to achieve them through the content of your emails. For example, if you’re hoping to increase sales or drive traffic to a website, then you’ll need to focus on creating messages that are both relevant and engaging.
Another thing worth keeping in mind when writing emails is the use of images. Including images can be a valuable way not just in blog posts but also in emails and social media posts alike; they can provide interesting context when paired with text content as well as visual cues which helps make messages more memorable.
29 Steps to writing better email content
1. Know and write for your target market
Determine your goal
Before you start writing, take a minute to determine what you want your email content to achieve. Whether you’re looking to increase brand awareness, drive traffic to a landing page, or generate leads, having a specific goal in mind will help you focus your efforts and produce better results.
Know your audience
It’s important to know who you’re targeting with your email content so that you can speak their language and appeal to their interests. Take the time to learn as much as you can about your target market, including their demographics, behaviors, and needs.
When you’re creating content for your email campaigns, it’s important to keep your target market in mind. Doing so will help ensure that your content is relevant and valuable to them.
One way to gain a better understanding of your target market is through market research. This involves gathering information about who your customers are, what they want, and how they behave. Armed with this knowledge, you’ll be in a much better position to create content that resonates with them.
Another key element of effective email marketing is buyer personas. These are fictional representations of your ideal customer, based on real data collected from surveys and interviews with actual consumers. By having a clear idea of who you’re writing for, you can create more engaging and persuasive content.
2. Use clear, actionable language
When creating your email content, it’s important to use language that is easy to understand. This will make it more likely that people will take the action you want them to. Additionally, using first names can help make the email feel more personal and engaging.
In order to create emails that people will love, it’s important to use clear, actionable language. Keep your sentences short and sweet, and be sure to use first names in order to make the email feel more personal.
3. Align your subject line and body copy
Your subject line is one of the first things people will see when they receive your email, so it’s crucial that it catches their attention and makes them want to open it. Try using catchy phrases or intriguing questions that will pique your readers’ curiosity and encourage them to learn more.
It’s hard to keep the audience interested when there is a disconnect in the subject line or email body. In order to create an effective email, it’s important that your subject line and body copy are aligned. This means that the content of your subject line should be reflected in the content of your email, and vice versa.
If you’re looking to increase open rates, one way to do so is by using plain language in your subject lines. This will let your readers know exactly what they’ll be getting from you, which is sure to pique their interest. Additionally, make sure that the tone of your email matches the tone of your subject line. If you go for a playful or humorous tone in your headline but then send out a dry email, you’re going to lose credibility with your recipients.
4. Personalize each email – it’s a simple thing that shows you care
People love feeling like they’re getting one-on-one attention, so try to add a personal touch to your emails whenever possible. Reference their name, mention recent events you know they’re interested in, or simply say hello before getting into the content.
When you’re sending out an email to a bunch of people, it can be easy to just use some standard language and not think too much about it. But there are ways to make your emails more personal, which can result in higher open rates and more engagement from recipients.
One way to do this is by using personalization tokens. These are pieces of text that get replaced with something more relevant depending on the recipient. The most popular type of token is the name token, which replaces a generic word or phrase with the recipient’s first name. Other tokens might include age or gender-based information.
Personalizing each email makes it feel like the sender is talking directly to the recipient, which can encourage them to open and engage with the email. It also helps recipients feel like they’re valued customers who are worth taking time for.
If you want to personalize your emails but don’t have any customer data, you can try creating customer personas instead. This involves gathering information about your customers’ demographics and interests through surveys, direct engagement such as questionnaires or interviews, and other methods. Once you have this data, you can then use it when personalizing your emails.
When crafting your emails, always write in the second person. This will help increase the chances that recipients will open them.
5. Write in the second person
When you’re writing content, it’s important to make your reader feel like they are talking directly with you. One way to do this is by using second-person references throughout your content. This will help create a more intimate connection between yourself and your reader, making them feel more involved in the story.
There are many benefits of writing in the second person, including making your reader feel more involved in the story and increasing the connection between yourself and your reader. By using second-person references, you can help create a more personal experience for your audience that they will appreciate and enjoy.
6. Use images sparingly
While images can be helpful for breaking up text and adding visual interest, it’s important not to go overboard. Too many images can slow down loading times and cause people to lose interest, so make sure each one is truly necessary for illustrating your point.
7. Stay on topic
It can be tempting to stray from the topic at hand in order to share other interesting things you’ve been working on, but resist the urge! Your readers will appreciate it if you stay focused on the main subject of your email and don’t bombard them with unnecessary information.
8 . Keep it current
Newsjacking is a great way to inject fresh content into your emails and appeal to your readers’ interests. By writing about current events and trends in your industry, you can show that you’re up-to-date on the latest news and trends.
9. Use a conversational tone
When you write like you talk, it helps create a more personal connection with your audience. Be sure to use an informal tone and avoid sounding too stiff or formal.
10 . Be positive
People love reading positive stories, so try to focus on the good things whenever possible. Share success stories of customers or clients who have benefited from using your product or service, or highlight any recent accomplishments you or your team has achieved.
11 . Appeal to emotions
Emotions are a powerful tool for influencing people’s behavior, so try to evoke strong feelings in your email content whenever possible. Appeal to readers’ patriotism by sharing inspiring stories about American companies succeeding abroad, stir up feelings of nostalgia with old photos and memories, or simply make them laugh with funny jokes and memes.
12 . Use social proof
Social proof is one of the most effective ways to persuade people into taking action, so be sure to include it in your emails whenever possible. Showcase customer testimonials, share statistics about how many people have purchased your product, or highlight any awards or recognition you’ve received.
13 . Write for scanners
Not everyone will read your entire email, so it’s important to format it in a way that makes it easy for scanners to quickly get the gist of what you’re saying. Use headings and subheadings to organize your thoughts, bold important points, and use short paragraphs.
14. Establish relevancy right away
In order to keep readers engaged, it’s important to establish relevancy right away. This can be done in a number of ways, but one of the most effective is through urgency.
Authors like Rachel Caine are great at using this technique in their email newsletters.
For example, take a look at the subject line for one of her newsletters: “URGENT: Last chance to download my new white paper.”
The first sentence of the email elaborates on that subject line and tells recipients what they’ll find in the white paper if they download it. And finally, the copywriter builds urgency by saying “just a moment” to encourage people to act quickly.
15. Prioritize clarity
When you’re writing an email, it’s important to remember that clarity is key. Every sentence, image, and link should further your goal.
Copy can be catchy as long as it sticks to the email’s purpose. Make sure each element of your email supports your goal and don’t forget to prioritize clarity!
16. Don’t sell before the prospect is ready
It’s always been important to be aware of your audience when you’re selling something. You want to make sure that they’re ready and willing to buy what you’re offering before you go ahead and make the pitch. After all, no one likes feeling pressured into buying something, especially if it’s not a good fit for them.
But this rule is especially important in the age of email marketing. In fact, it’s one of the main reasons why email marketing is often referred to as a “sharing economy.” Instead of bombarding your subscribers with pitches before they’ve even had a chance to get to know you, try sharing something of value with them first. That way, they’ll be more likely to trust you and be open to hearing what you have to say. And when the time comes for the sale? They’ll be much more likely to buy from you than if you’d tried selling them something right off the bat.
17. Give prospects a reward for reading
When you send out an email, you want your readers to stick around until the very end. After all, the reward is a sales pitch of some sort, and you don’t want to lose potential customers with useless rewards. However, there are other types of rewards that can be just as valuable to your audience–such as blog posts and other content.
By linking to blog posts and other content, you provide more value for your audience than if you simply directed them toward someone else’s content. Not only does this show that you’re invested in their success, but it also helps build trust between you and your subscribers. Furthermore, it makes them more likely to visit your website again in the future.
However, it’s important not to steer the prospect towards someone else’s content. Instead, link to something that has nothing to do with its anchor text–so prospects know what they’re getting into before clicking. This way, they’ll be more likely to trust future links from you. And by keeping your language honest and open when linking out to other links, subscribers will feel like they’re getting valuable information rather than being deceived into clicking on a link
18. Talk about benefits, not features
When you’re talking to people about your product or service, always focus on the benefits that they’ll get from using it. Don’t get bogged down in discussing the features of your product–that’s what the website and marketing materials are for. The people you’re talking to want to know how they’ll benefit from using your product, not what it can do.
Benefits can be divided into two categories: content benefits and technology benefits. Content benefits are things like being able to read books electronically, having more articles available online, or being able to watch TV shows whenever you want. Technology benefits are things like faster downloads, more storage space, or an easier-to-use interface.
You can turn features into benefits by showing people how they can use them to their advantage. For example, if you have a writing-based product, talk about how people can use it to improve their writing skills. If you have a technology product, talk about how it will make their lives easier. The bottom line is that people don’t care about features; they care about what those features can do for them personally
19. Show what readers will miss
Fear of Missing Out, or FOMO, is a popular social media meme that can be used for marketing purposes. For example, you can use it to encourage people to open and read your emails. You may even want to consider adding an element of FOMO in your subject lines.
One way to do this is by letting readers know that they’ll miss out on a valuable opportunity if they don’t take action soon. For instance, you might say something like: “Don’t miss our upcoming webinar! RSVP now.” This will give people a sense of urgency and encourage them to take action right away.
Another great way to use FOMO in email content is by providing insights into what attendees can expect at the event. This will help build excitement and generate interest among potential participants. You can even include a preview of the agenda so readers have an idea of what topics will be covered.
20. Be brief
In general, people have short attention spans when it comes to reading emails, so make sure all of your content is concise and easy to read. Break up long paragraphs into shorter chunks whenever possible, and use bullet points or lists whenever appropriate.
When you’re drafting an email, it’s important to remember that your recipients are busy people. They don’t have time to read a long, rambling message. So make brevity your top priority. Stick to one idea per email, and use word economy to get your point across succinctly.
Don’t be afraid to kill your darlings-but watch out for unnecessary adjectives and other filler text. Each email should be brief and as individual as possible. That way, recipients will actually read it instead of deleting it unread!
21. Present a clear deadline
In order to create a sense of urgency, it’s important to present a clear deadline. This will make your prospect feel like they need to take immediate action in order to not miss out. You can use language such as “now,” “today,” or “immediately” to communicate a sense of urgency.
It’s also important to consider what you’re offering as a promotion. If you want someone to buy your product, for example, give them a reason why they should do it now and not later. Promotions with an expiration date are especially effective in creating a sense of urgency because people don’t want to miss out on a good deal.
Finally, be sure that your tone is urgent and exciting. No one wants to feel like they’re being scolded for taking action–use language that inspires excitement and motivates them toward your goal.
22. Insert multiple links
Email can be a great way to promote your business and drive sales, but only if you make sure that your content is engaging. One way to do this is by inserting multiple links throughout your email. This will help steer prospects down the sales funnel and increase value for customers.
It’s also important to let your prospects know where they can go to find valuable information. Refer them to relevant content and don’t send them somewhere that doesn’t have anything to do with the link’s anchor text. Doing this will help keep them interested in what you have to say and encourage them to take action.
23. Craft a can’t-miss call to action
Your call to action (CTA) is one of the most important elements of your email. After all, if you don’t ask your readers to do something, they’re not likely to take any action at all! But crafting a CTA that’s both concise and compelling can be tricky. Here are some tips for creating a CTA that people won’t be able to resist clicking on:
- Keep it concise: The CTA must be concise, clean, and to the point.
- Make it stand out: The success of a call to action depends on several factors: wording, design, and placement. Ask for the click by using different fonts, formats, and colors than the rest of your content.
- Reference the benefits: A compelling CTA includes some reference to the potential benefits of clicking on it. For example, “Download now and get 50% off!” or “Sign up today and receive a free month of service!”
- Test it out: Not sure which CTA works best? Try testing different versions with different audiences to see what gets the best response
24. Harness the power of the P.S.
The P.S. is an often-overlooked element of email content, but it can be a powerful tool for getting readers to engage with your message. The P.S. is a subtle call to action that gives you an opportunity to land a more engaged reader with your CTA.
The P.S.’s main function is to make it easier for readers who didn’t respond to the CTA, so you can get them back on board with additional messaging within your email or web page content. But it can also be used to reinforce the key points of your message and encourage further engagement from readers who have already clicked through to your content.
25. Encourage subscribers to share
When you encourage your subscribers to share the content they enjoy with their friends, you’re establishing trust between you and your audience. This can reduce unsubscribes and spam complaints, as people are more likely to trust a message that’s been shared by one of their friends.
Including social share buttons in your email content makes it easy for subscribers to promote your content on their own platforms. You’ll gain instant exposure when they do so, increasing the reach of your message far beyond those who receive it directly.
Make sure that you keep your email content consistent, not only with the type of content you send but also by meeting the expectations set for it. If subscribers know what to expect from your emails, they’re more likely to read them – and even more likely to share them with their friends!
26. Create your brand assets
Few individuals want to read an email that consists entirely of text. Visuals assist your recipients in rapidly grasping the point of your communication.
In fact, planned and well-placed imagery can boost click-through rates, so consider not only what you want to say but also how you want to say it, utilizing visuals to support your message.
27. Keep mobile in mind
Mobile devices account for over half of all email views. A mobile-unfriendly email template will cut your chances of engagement in half, and users will discard an email in 3 seconds or less if it does not load properly.
With more and more people reading emails on their smartphones and tablets, it’s important to format them in a way that’s easy to read on smaller screens. Use a simple layout with large text and plenty of white space, and avoid using too many images or complex layouts.
28 . Proofread carefully
One of the most common mistakes email content creators make is not proofreading their work carefully enough. Typos and errors can make you look unprofessional and cause people to lose trust in what you’re saying. So take the time to proofread your work thoroughly before hitting send.
29 . Test different versions
It’s always a good idea to test out different versions of your email content before sending it out to ensure that you’re getting the best results possible. Try A/B testing different subject lines, headlines, call-to-action buttons, and content to see which variations perform the best.
8 types of email content to send your audience
Do you want to freshen up your messaging with different sorts of email content?
We’ve compiled a list of eight different sorts of email content to help you freshen your email strategy. While this list is not exhaustive, it is jam-packed with innovative ideas that you can start implementing right away. This list is sure to have some interesting ideas for sending new sorts of email content, regardless of the type of business you run.
1. Welcome email or welcome series
When you first sign up for a mailing list, it’s common to receive a welcome email or welcome series. This is your opportunity to introduce yourself and engage with your new subscriber.
The purpose of a welcome email or series is to improve engagement and open rates. You want to make sure that subscribers feel appreciated and welcomed, and that they’re excited about receiving future emails from you.
Questions to ask include: when are they sent, what content is sent, and promotion vs. content mix. It’s important to tailor the content according to your audience’s needs and preferences.
A good way to increase engagement is by asking subscribers questions in your emails. For example, you could ask them what topics they’re most interested in or what kinds of products they’d like to see featured in your next email campaign. This type of interaction helps create a connection with your subscribers and encourages them to stay engaged with your content.
2. Promotional emails
As consumers become more aware of promotional emails and their marketing techniques, promotional emails are becoming less common. However, this does not mean that they are no longer effective; in fact, a well-executed promotional email can still be very successful. It is important to mix content with promotions in order to stay on top of the changing market.
A less eye-grabbing CTA can help people dip their toes in without making a purchase. A common strategy is to provide additional free content with the main offer, which can be given away as an on-ramp before the purchase, giving you more opportunity to convert later.
The mail must include effective content. This will grab the reader’s attention and encourage them to continue reading. The mail must also have a clear Heading that demonstrates the whole meaning of its description
3. Guides, blogs, and other content marketing
One of the most popular means of content marketing is through blogs. In order to write an effective blog post, it’s important to keep a few things in mind:
1. Keep your posts brief and easy to read
2. Make sure you include a call-to-action at the top of your email
3. Content marketing is not limited to just blog posts – you can also send out emails and other types of content
4. LinkedIn is a great platform for content distribution – make sure you’re taking advantage of its features
5. Referrals are one of the best sources for leads and sales, so make sure you have a process in place that encourages referrals
6. Take advantage of word-of-mouth marketing by planning and executing proactively
4. Loyalty and rewards
Loyalty and rewards are important when it comes to email marketing. They encourage customers to keep coming back for more, and they show that you appreciate their business. There are a number of ways to offer loyalty rewards, and each company should find the system that best suits its needs.
One popular way to offer rewards is through free shipping. This is especially beneficial for tech companies, which often have large orders. Another option is discounts, which can be tiered so that customers feel like they’re getting something special for being loyal.
Tech companies also have the option of sending special emails based on usage metrics. For example, if someone has used a certain part of the app, the company could send them an email with a discount or other promotion. This type of reward shows that the company is paying attention to what its customers want and need.
Your customers expect and respect rewards. When you give them something special in return for their business, they’ll know that you appreciate them. Good work should be rewarded with a discount or promotion of some kind from your company–it’s only fair!
5. Testimonials and reviews
When it comes to customer testimonials, the saying “seeing is believing” rings true. People are more likely to be influenced by a review or testimonial if they can see and hear the person talking about the product or service. That’s why videos are so powerful–they create an emotional reaction that photos just can’t achieve.
It’s also important to take a full customer story, as opposed to just a quote, for maximum impact and engagement potential. Quotes are great for social media posts and other short-form content, but for email marketing, you want something that will really capture your reader’s attention and that builds trust.
6. Survey and net promoter feedback
Customer feedback is essential to any business. Without it, you’re flying blind and guessing at what your customers want or need. This is especially true when it comes to surveys and net promoter feedback invitations.
Surveys are a great way to get information from your customer base, but they can also be used for insight into who you’re actually trying to sell to – which is different than what people might assume about the market.
Email is the best place to send surveys and net promoter feedback invitations because it’s where people are most likely to see them and respond. In fact, email has been shown to be up to 50 times more effective than social media when it comes to promoting survey responses. That’s why it’s so important for businesses today!
Net promoter metrics are important for measuring customer loyalty in order to increase retention and revenue. Measuring NPS allows companies not only to measure how likely their customers are to recommend them, but also to track changes over time so they can determine whether their efforts are successful or not.
7. Behavioral-based emails
Behavioral-based emails, also known as triggered emails, are messages that are sent to customers in response to their actions. In other words, these types of messages are designed to help users complete the purchase process so that marketing can send advertisements or offers to them later on.
There’s no question that behavioral-based emails play a huge role in eCommerce success. After all, the goal of these messages is to increase sales and encourage customer loyalty. And when it comes to email marketing, you want every interaction with your brand to be positive for the customer.
Fortunately, behavioral-based emails offer plenty of opportunities for engagement. You can use email engagement statistics to determine how best to re-engage customers who have stopped interacting with you or who have unsubscribed from your list. Based on this data, you could send customers a variety of different emails—including product recommendations, discounts, coupons, event invitations, or even surveys
8. Newsletters and product/company announcements
Newsletters can be a great way to stay top-of-mind for customers and keep them up-to-date on your latest products or company announcements. However, if they’re not well written or engaging, they can quickly end up in the trash.
To make sure your newsletters are read and appreciated by your audience, try to make them compelling and/or send content marketing emails that have conversions on top of them (for example, sales). Consistency is also key–try to send newsletters at least once a month so people don’t forget about you. And lastly, test different subject lines to see which ones get the best open rates.
Content is more than the message
So far, we’ve primarily concentrated on the text of your content, but this is only one aspect of creating great content. You must still design it!
Most consumers will look at your email design and determine whether to skip it or read it in less than a second. That’s where having great email design templates can help.