With 3.9 billion people using email, email marketing is still one of the strongest marketing channels. Not to mention that email is almost 40x more effective at new customer acquisition than Facebook or Twitter.
However, expanding your list of subscribers and sending an email once in a while won’t help you make a sale.
The key is to strategically lead users towards making a purchase. Every step of the way – from the moment they first receive the email to clicking that “buy” button – is relevant. How to strengthen the ladders to success? Build an email marketing sales funnel.
Writing emails that will put together the puzzle of a successful sales funnel can be exactly what you need to boost sales.
What is an Email Marketing Funnel?
Email marketing funnels represent how subscribers to an email list go from being a prospective lead to a customer through a series of educational and conversion-oriented email communications.
To build effective email marketing funnels, marketers have to anticipate the subscriber’s needs to send an email at the right time or based on the right behavior to elicit action from the recipient.
To put it simply email marketing funnels sometimes referred to as a sales funnel presents an automated email sequence that is predesigned to turn leads into customers.
There are several stages that the prospects need to go through in the email marketing sales funnel. Those stages are:
- Attention – Get leads to notice your brand.
- Interest – Give leads a good reason to consider your offer.
- Desire – Ensure leads of your credibility and/or give them a final push towards conversion.
- Convert – Seal the deal.
- Loyalty and advocacy – Even though your goal is reached, keep the customers engaged to inspire brand loyalty.
Why is the email sales funnel important? That thought out email sequence ensures that your customers don’t lose interest in your brand.
As you plan and strategize each email in every stage of the sales funnel, you ensure that customers follow the right path towards the desired action.
Email marketing funnels personalizes the shopping journey. It focuses on getting leads the right email at the right time. All with one goal in mind – converting those leads into customers.
How to Write Successful Emails for Each Stage in the Funnel
To put the stages of the email marketing funnels in motion, you need to craft clever emails.
Every email you write within the sequence has its purpose. It needs to be well-written, direct, and meaningful.
The following tips will provide insight into how you can maximize the potential of each email in your email marketing funnels. Moreover, these tips will cover every stage that leads to the sale.
1. Identify customers’ pain points
Why are you worthy of users’ attention? Justify their trust by sending the leads content that you promised in return for the subscription.
For example, if you build your email list by promising a free PDF guide, that’s what you should deliver.
Then, to get people to enter the email marketing funnel, you need to capture their attention. How? Put leads and their needs in focus.
Identify your target audience’s pain points and demystify them in your email. Position yourself as an expert who understands their problems.
The following email example by MindValley captures leads attention by sharing the common problem (lack of sleep) and promising more information on the subject.
If you want to authorize yourself, you can also introduce your company through case studies or transparent information about your principles and mission.
However, do bear in mind that your brand shouldn’t be the focus of