In this episode, Adam Springer, founder and CEO of StartupSales.io shares a value proposition example to show us how we can build and refine our own.
StartupSales helps B2B companies triple or more of their sales output by creating predictable and repeatable processes.
Some topics we discussed include:
- Why businesses find it difficult to articulate their value proposition
- What needs to be done to address the gap
- What you need to know about the problem of examining a value proposition example from another business
- How to avoid making assumptions about customers
- How to empathize with customers
- How to test your value proposition and validate
- Why every company should ensure that new and existing clients are a fit with regards to the value proposition
- Value proposition template that can help businesses
- Elevator pitch formula to help condense your value proposition
- How to craft your message (from your value proposition example and template)
- and much more
Links and resources mentioned
- Check out StartupSales.io
Connect with Adam
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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