In this episode, Mike Maynard, Managing Director of Napier a European B2B technology PR firm shares his perspective on creating predictable business success by keeping a focus on actionable metrics as opposed to getting caught up with vanity metrics. Insights he shares include:
Some topics we discussed include:
- What are vanity metrics
- Why vanity metrics do businesses a great disservice
- How to identify vanity metrics
- What metrics should a business look at instead to drive growth
- What does building a relationship with your customer look like given automation and other elements businesses often have in place
- What is the implication of metrics on lead nurturing and on personalization
- How best to deal with the deluge of data available to businesses in order to boost growth
- finding the balance between data and connecting with people
- How to run PR in today’s world and how to avoid vanity metrics
- How best to run advertising for technology companies
- and much more
Links and resources mentioned
- Check out Napier
Connect with Mike
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