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Vanity Metrics: How to Create Context for Relevant Business Growth Metrics

Vanity Metrics- How to Create Context for Relevant Business Growth Metrics

In this episode, Mike Maynard, Managing Director of Napier a European B2B technology PR firm shares his perspective on creating predictable business success by keeping a focus on actionable metrics as opposed to getting caught up with vanity metrics. Insights he shares include:

Some topics we discussed include:

  • What are vanity metrics
  • Why vanity metrics do businesses a great disservice
  • How to identify vanity metrics
  • What metrics should a business look at instead to drive growth
  • What does building a relationship with your customer look like given automation and other elements businesses often have in place
  • What is the implication of metrics on lead nurturing and on personalization
  • How best to deal with the deluge of data available to businesses in order to boost growth
  • finding the balance between data and connecting with people
  • How to run PR in today’s world and how to avoid vanity metrics
  • How best to run advertising for technology companies
  • and much more

Links and resources mentioned

  • Check out Napier

Connect with Mike

  • LinkedIn

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Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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