In this episode, Sean Whitfield, founder of Eloquent Digital (a full-service digital agency) shares his perspectives on generating demand for B2B businesses.
Some topics we discussed include:
- Why Sean says he is done with inbound marketing strategies
- Why Sean would rather focus on generating demand
- What is demand generation
- How is “demand generation” different from “demand creation”
- How to distinguish between demand generation or demand identification
- Sean’s thoughts on the statement – “Audiences make the marketer”
- Critical components for a successful demand generation program
- A walk through strategies for generating demand with examples
- How Eloquent goes about generating demand via advertising and by using the wheel of persuasion
- and much more…
Links and resources mentioned
- Check out Eloquent
Connect with Sean
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