Most businesses struggle with creating a cohesive and effective brand messaging strategy that will help them grow.
Without a well-defined brand messaging strategy, it’s difficult to create content, design products or services that resonate with customers, and build trust with your audience.
Listen to the episode to hear from NLP expert and branding expert Michael Leibowitz who provides an in-depth look at the essential elements of a successful brand messaging strategy. He shares examples of how each element can be put into practice to help you apply these concepts to your own business.
After listening to the episode, you’ll have a clear understanding of how your brain works and how best to appeal to your target audience. You’ll also know how to create remarkable brand experiences that will help build trust and encourage customers to stick with you for the long haul.
Michael Leibowitz is the founder of Mind Magnetizer and the Magnetic Mind Studio. Michael worked as an industrial designer for a number of years before a fascination for human behavior led him to study behavioral neurology and become a master practitioner of Neuro-Linguistic Programming.
Combing his experiences in brand development and behavioral neurology led to his current work helping businesses understand how our brains are wired and how brands perform.
In this episode, he shares the elements of a brand messaging strategy with examples to drive growth.
Some topics we discussed include:
- Michael’s journey with brand development
- How understanding how our brain works drives how brands perform
- The relationship between empathy and a brand messaging strategy
- What does the brand attraction process/framework look like
- How to create remarkable brand experiences
- How to build trust via our brand messaging strategy
- How to best uncover your beliefs and brand identity
- How to craft your brand messaging strategy and brand messages
- How to ensure you are finding traction with your strategy
- and much much more …
Listen to the episode
Related links and resources
- Check out the Magnetic Mind Studio
- Sign up for Michael’s Brand Attraction Workshop
- Learn more with Julius Geis – How to Create Brand Development Strategies for Growth-Driven B2B Marketing
- Learn from Maddy Martin – How to Create an Engaging Brand Experience That Actually Drives Growth
- Learn from Ian Moyse – 10+ Ways to Use Personal Branding For Business Owners And Executives to Drive Growth
- Learn from Graham Brown – 7 Excellent Disruptive Marketing Tips Every B2B Brand Needs to Know
- Check out the article – An Ultimate Guide to Writing a Strong Branding Statement
- Listen to my interview with Claire Bahn – How to Build a Personal Brand That Predictably Drives Business Growth
- Listen to my interview with Kyle Duford – How to Develop Powerful Brand Strategy Frameworks That Rapidly Drives Growth
- Listen to my interview with Margie Agin – How to Craft a Brand Strategy Framework That Actually Unlocks Rapid Business Growth
- Listen to my interview with Kimberly McLemore – How to Craft a Brand Awareness Strategy to Rapidly Drive Growth
- Learn from Kristina Shea – How The Purpose of Branding Powerfully Boosts Revenue
- Get even more inspiration with Felix Cao – How Brand Values Can Powerfully Drive Growth (With Brand Value Examples)
Connect with Michael
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