How would you say your trust with potential SEO clients is assuming they haven’t heard of you at all? The SEO space is not unlike other businesses where people jump because of an opportunity. But at a time when customers are wiser and more discerning the question becomes how to build trust with potential SEO clients. (Image credit: Flickr)
Ex-Googler Andre Weyher, was recently asked by Jayson DeMers about the “biggest misconceptions or myths that he had seen about ‘bad links’ and link profile penalties in the SEO community.” His response:
I think I could write a book about this topic! SEO is an unprotected title and anyone can call him or herself one. The result of this is that there are almost as many opinions as there are SEOs. Some of the biggest misconceptions that I have seen out there include; “directories are altogether bad” or “anything that is below a certain PR is considered spammy by Google”, I see a lot of people panicking and cutting off the head to cure the headache due to lack of knowledge.
There are a number of things that can be done to build trust with potential SEO clients but most of all is to distinguish yourself from the IT guy who can handle your website or designer who claims to know all about link building. here are a few things
1. Get reviews from clients posted in directories
2. Use videos and social media reviews
3. Get onboard with industry associations
4. Produce content
5. Speak at conferences and local events.
What other things would you do to build trust with potential SEO clients?