Outreach marketing is a great way to grow your business, but it’s not easy to execute.
Outreach marketing is a strategy that aims to find individuals and organizations that may be interested in your business. However executing it to help increase brand recognition, facilitate the content promotion, and boost revenue isn’t quite so easy.
Another issue I come across is that a lot of people think that email marketing is the same thing as outreach marketing, but they’re very different. Email Marketing is when you send out an automated message to everyone on your list (like an autoresponder), while Outreach Marketing means sending personalized messages directly to partners or influencers who can help promote your business.
I’ve created this post to serve as a guide so you’ll learn how to create a successful strategy for outreach! You’ll find insights from marketing expert and CEO Andy Cabasso, and proven tips and strategies from companies who have seen huge growth by using these strategies correctly.
Andy Cabasso is a digital marketing professional, speaker, lawyer, and occasional wedding officiant. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach – that helps agencies and marketers build traffic and relationships.
Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency, JurisPage.
In this episode, Andy shares what outreach marketing is and how we can leverage it to scale business growth predictably.
Some topics we discussed include:
- Why Andy started Postaga and how he found product-market fit
- What is outreach marketing
- The difference between email marketing vs. outreach marketing
- Advantages & disadvantages of outreach marketing
- Examples of outreach marketing
- How to create a successful outreach marketing strategy
- The best ways to personalize your outreach
- Andy’s tips on podcast guesting
- and much much more ….
Listen to the episode
Related links and resources
- Check out Postaga
- Check out 30 timeless lessons on creating killer content from one of the greatest business minds and copywriters: David Ogilvy
- Learn from Brad Smith – How to Build Out a Content Production Process to Successfully Drive Growth
- Learn from Jeff Coyle – How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth
- Learn from Emilia Chagas – How to Drive Growth With a Content Marketing Strategy
- Check out the article – The Ultimate Guide to Creating Content That Converts
- Listen to my interview with Amy Woods – How to Repurpose Content to Drive Business Growth
- Listen to my interview with Ryan Robinson – How to Fuel Your Content Promotion to Drive Business Growth
- Get even more inspiration with Thibaud Clément – How to Fuel Growth with a Social Media Marketing Content Strategy
Connect with Andy
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