Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.
In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth.
Some topics we discussed include:
- Why most marketers struggle with execution
- Why do most companies need both quality and quantity of content to succeed with their content strategy
- How to remove subjectivity from writing and make it a repeatable process instead
- What should companies stop doing and start doing (from a systems or operations point of view)
- What we need to know about building a content production process
- Why the right talent and a customer focus is critical to the content production process
- The best ways to tweak your content production process based on content strategy performance
- The metrics to watch for your content strategy
- and much much more …
Related links and resources
- Check out Wordable
- Check out Codeless
- Learn from Jeff Coyle – How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth
- Listen to my interview with Kyle Duford – How to Develop Powerful Brand Strategy Frameworks That Rapidly Drives Growth
- Listen to my interview with Ray van Hilst- How to Create a Persona That Powerfully and Easily Boosts Business Growth
- Get even more inspiration from Mark Edwards and Neil Cumming – Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth
Connect with Brad
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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