How to Build Out a Content Production Process to Successfully Drive Growth

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Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.

In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth.

Some topics we discussed include:

• Why most marketers struggle with execution
• Why do most companies need both quality and quantity of content to succeed with their content strategy
• How to remove subjectivity from writing and make it a repeatable process instead
• What should companies stop doing and start doing (from a systems or operations point of view)
• What we need to know about building a content production process
• Why the right talent and a customer focus is critical to the content production process
• The best ways to tweak your content production process based on content strategy performance
• The metrics to watch for your content strategy
• and much much more …

Related links and resources

• Check out Wordable
• Check out Codeless
• Learn from Jeff Coyle – How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth
• Listen to my interview with Kyle Duford – How to Develop Powerful Brand Strategy Frameworks That Rapidly Drives Growth
• Listen to my interview with Ray van Hilst- How to Create a Persona That Powerfully and Easily Boosts Business Growth
• Get even more inspiration from Mark Edwards and Neil Cumming – Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth

Connect with Brad

• LinkedIn

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