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How to Build Out a Content Production Process to Successfully Drive Growth

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How to build out a content production process to successfully drive growth

Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.

In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth.

Some topics we discussed include:

  • Why most marketers struggle with execution
  • Why do most companies need both quality and quantity of content to succeed with their content strategy
  • How to remove subjectivity from writing and make it a repeatable process instead
  • What should companies stop doing and start doing (from a systems or operations point of view)
  • What we need to know about building a content production process
  • Why the right talent and a customer focus is critical to the content production process
  • The best ways to tweak your content production process based on content strategy performance
  • The metrics to watch for your content strategy
  • and much much more …

Related links and resources

  • Check out Wordable
  • Check out Codeless
  • Learn from Jeff Coyle – How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth
  • Listen to my interview with Kyle Duford – How to Develop Powerful Brand Strategy Frameworks That Rapidly Drives Growth
  • Listen to my interview with Ray van Hilst- How to Create a Persona That Powerfully and Easily Boosts Business Growth
  • Get even more inspiration from Mark Edwards and Neil Cumming – Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth

Connect with Brad

  • LinkedIn

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Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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Category: Business growth, Content Marketing

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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