How to Build Out a Content Production Process to Successfully Drive Growth

Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.

In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth.

Some topics we discussed include:

Why most marketers struggle with execution
Why do most companies need both quality and quantity of content to succeed with their content strategy
How to remove subjectivity from writing and make it a repeatable process instead
What should companies stop doing and start doing (from a systems or operations point of view)
What we need to know about building a content production process
Why the right talent and a customer focus is critical to the content production process
The best ways to tweak your content production process based on content strategy performance
The metrics to watch for your content strategy
and much much more …

Connect with Brad

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