In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth.
Some topics we discussed include:
- Why a focus on product development has helped them
- The traits that have made them a successful product-led growth company
- The key channel for their product-led growth marketing
- How Casey finds team members with skill sets that complemented his
- Why you should prioritize more self-service funnels and training before making new hires in customer-facing roles
- Why you should consider starting a reseller program
- How Bookafy has a viral effect and prompts users to share it with others
- Why you should prioritize the user experience above all else
- How to let customer requests drive growth-related initiatives
- How to use feature requests as a competitive advantage and set out your roadmap.
- Why paywalls should not appear until the customer has seen the real value in your product
- How Bookafy drives free trial sign-ups
- and much more …
Related links and resources
- Check out Bookafy
- Get additional insights from Tom Hunt – How to Leverage a Product-Led Growth Strategy to Boost Your Results
- Listen to my interview with Nelly Yusupova – The Essential 10 New Product Development Stages for Successful Projects
- Check out Liam Martin’s advice – How to Craft a SEO Marketing Strategy to Boost Your Business Growth
- Check out the article – Community-Led Growth: The Future of Product Success?
Connect with Casey
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