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How to Leverage a Product-Led Growth Strategy to Boost Your Results

In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth.

Some topics we discussed include:

  • Why a focus on product development has helped them
  • The traits that have made them a successful product-led growth company
  • The key channel for their product-led growth marketing
  • How Casey finds team members with skill sets that complemented his
  • Why you should prioritize more self-service funnels and training before making new hires in customer-facing roles
  • Why you should consider starting a reseller program
  • How Bookafy has a viral effect and prompts users to share it with others
  • Why you should prioritize the user experience above all else
  • How to let customer requests drive growth-related initiatives
  • How to use feature requests as a competitive advantage and set out your roadmap.
  • Why paywalls should not appear until the customer has seen the real value in your product
  • How Bookafy drives free trial sign-ups
  • and much more …

Connect with Casey

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Author

  • Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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