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How to Get Started with B2B Account Based Marketing

how to get started with b2b account based marketing
How to Get Started with B2B Account Based Marketing
How to Get Started with B2B Account Based Marketing
How to Get Started with B2B Account Based Marketing

In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account based marketing.

Some topics we discussed include:

  • Why Patrick advocates for a B2B account based marketing approach
  • How Patrick defines account based marketing (ABM)
  • Why marketing and sales should work as one cohesive unit
  • The benefits of ABM to an organization
  • How companies can find ways to adopt ABM that best fit their unique needs
  • How to develop a one to one personalized experience to companies with ABM
  • How much data do we need to support buyer profiles
  • How to engage your account’s buying committees and users
  • Why building a peer to peer relationship with sales is the best way to create better alignment
  • How to recruit for ABM transformation within an organization
  • The role of account scoring in B2B account-based marketing
  • When to look at building your content and messaging
  • Why your content needs to pass the sniff test
  • The steps we should be cognizant of in rolling out b2b account-based marketing
  • Technology will help with your ABM transformation
  • What metrics and analytics we need to have in place
  • Aspects of ABM that innovative companies are using

Links and resources mentioned

  • Check out Level.agency

Connect with Patrick

  • LinkedIn

Subscribe to & Review the Predictable B2B Success Podcast

Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

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Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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Reader Interactions

Comments

  1. Betec Host

    June 20, 2020 at 9:39 pm

    I’ve done fairly amount of research and your post is the best!! I’m starting my own company and we need something sophisticated to handle the business. While other articles are good (but incomplete), your post touches every aspect. Thanks for writing and posting!!

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