In this episode, Catherine B Roy, business coach and author of “Live from Your Heart and Mind,” and founder of LHM Media and LHM Academia, shares nine powerful essential elements for a strategy to avoid business failure and maximize your potential to create predictable growth.
Some topics we discussed include:
- Why companies don’t know the rules of the game
- Why Catherine believes that most companies don’t have a strategy to avoid business failure
- The marketing elements that have a vital role to play in scaling your company
- Why focus on customer segments as opposed to customer profiles or avatars
- Nine powerful elements that companies with successful business strategies hone
- Catherine’s advice to startups and how they can build an audience
- The critical area to focus on when growing your audience
- Essential elements you need to cover in your research phase
- How to set up your channels the right way
- Why use social media to develop your content and messaging as opposed to your website
- and much more
Links and resources mentioned
- Check out Catherine’s website
- Download a free copy of Catherine’s top LinkedIn marketing strategies
Connect with Catherine
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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