How to Use a Price Positioning Strategy to Grow Your Business

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In this episode Paul Klein, founder of Klein Consulting, shares insights into how you can use a price positioning strategy to grow your business.

Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business.

Some topics we discussed include:

• How a business should position its brand
• Why we should set our prices to match the perception of the brand
• How companies can use a price positioning strategy
• Should your business be offering customized pricing
• How a price positioning strategy furthers a customer-centric focus
• How a value conversation can help your price positioning strategy
• How your competitors can influence pricing
• How to demonstrate value associated with your price tag in a proposal
• How best to use scarcity to encourage urgency in making a purchase
• How to use anchoring and options in your pricing strategy
• Why you need a high degree of personal resilience to find success with your price positioning strategy
• Why you should review deals that have been won and lost
• and much more

Related links and resources

• Check out PaulKlein.net
• Learn more with Ajit Ghuman – SaaS Pricing Models: A Guide to Crafting the Right SaaS Pricing Strategies
• Learn from Jesse Kauffman – Business Resilience: What is it And How to Build it to Drive Growth
• Learn from Sam Shepler – 9+ Proven Ways to Create a Successful Customer-Driven Marketing Strategy
• Learn from Joe Sullivan – Marketing Strategies For The Business-to-Business Market: 10 of The Best Proven B2B Marketing Strategies and Examples
• Check out the article – How to Create a Successful B2B Podcast That Drives Business Growth
• Listen to my interview with Kristen Ruby – 9 Powerful Public Relations Campaign Steps to Drive Marketing Results
• Listen to my interview with Cary Richards – How to Drive Growth With a Product Bundling Strategy
• Get even more inspiration with Chris Naugle – 5 Ways to Multiply Your Money: How to Increase Your Income Quickly

Connect with Paul

• LinkedIn

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