• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Sproutworth logo

SPROUTWORTH

  • Home
  • About
  • Podcast Services
  • Blog
  • Newsletter
  • Take the Scorecard

How to Use a Price Positioning Strategy to Grow Your Business

How to Use a Price Positioning Strategy to Grow Your Business

In this episode Paul Klein, founder of Klein Consulting, shares insights into how you can use a price positioning strategy to grow your business.

Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business.

Some topics we discussed include:

  • How a business should position its brand
  • Why we should set our prices to match the perception of the brand
  • How companies can use a price positioning strategy
  • Should your business be offering customized pricing
  • How a price positioning strategy furthers a customer-centric focus
  • How a value conversation can help your price positioning strategy
  • How your competitors can influence pricing
  • How to demonstrate value associated with your price tag in a proposal
  • How best to use scarcity to encourage urgency in making a purchase
  • How to use anchoring and options in your pricing strategy
  • Why you need a high degree of personal resilience to find success with your price positioning strategy
  • Why you should review deals that have been won and lost
  • and much more

Related links and resources

  • Check out PaulKlein.net
  • Learn more with Ajit Ghuman – SaaS Pricing Models: A Guide to Crafting the Right SaaS Pricing Strategies
  • Learn from Jesse Kauffman – Business Resilience: What is it And How to Build it to Drive Growth
  • Learn from Sam Shepler – 9+ Proven Ways to Create a Successful Customer-Driven Marketing Strategy
  • Learn from Joe Sullivan – Marketing Strategies For The Business-to-Business Market: 10 of The Best Proven B2B Marketing Strategies and Examples
  • Check out the article – How to Create a Successful B2B Podcast That Drives Business Growth
  • Listen to my interview with Kristen Ruby – 9 Powerful Public Relations Campaign Steps to Drive Marketing Results
  • Listen to my interview with Cary Richards – How to Drive Growth With a Product Bundling Strategy
  • Get even more inspiration with Chris Naugle – 5 Ways to Multiply Your Money: How to Increase Your Income Quickly

Connect with Paul

  • LinkedIn

Subscribe to & Review the Predictable B2B Success Podcast

Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

Related Posts

  • The Smart CIO’s Guide to Tech Thought Leadership: Boost Your Influence
  • How to Use Visual Storytelling to Market Your Business and Make it Memorable
  • How to make your blog more Twitter friendly
  • How to Create Luck, Use Product-Led Growth And Customer Needs to Fuel Growth
  • How To Use Channel Sales Strategies To Drive Massive Growth
  • How to Document Business Processes to Quickly Drive Growth And Scale
  • 30 timeless lessons on creating killer content from one of the greatest business minds and copywriters: David Ogilvy
  • What is Customer Empathy And Why it Drives Great Customer Service
Category: Business growth, Conversion, Sales
Previous Post:strategy to avoid business failureStrategy to Avoid Business Failure: 9 Powerful Elements for Predictable Success
Next Post:10 Ways Project Management for Sales Professionals Drives Growthproject management for sales professionals
Sproutworth

Gain an unfair competitive advantage without adding extra resources by creating remarkable experiences and winning sales with tales and podcasts.

Take the Scorecard

Sitemap
  • Home
  • About
  • Blog
  • Podcast
  • Contact
Services
  • Lift-off strategy
  • Win sales with tales
  • Content marketing
  • Guest Post
  • Podcast guest
Newsletter

Discover how to create predictable revenue growth and scale for B2B brands via podcasting.

Join The Inclined

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

Copyright @2024 · All Rights Reserved