How to Use Price Positioning Strategy to Grow Your Business

In this episode Paul Klein, founder of Klein Consulting, shares insights into how you can use a price positioning strategy to grow your business.

Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business.

Some topics we discussed include:

How a business should position its brand
Why we should set our prices to match the perception of the brand
How companies can use a price positioning strategy
Should your business be offering customized pricing
How a price positioning strategy furthers a customer-centric focus
How a value conversation can help your price positioning strategy
How your competitors can influence pricing
How to demonstrate value associated with your price tag in a proposal
How best to use scarcity to encourage urgency in making a purchase
How to use anchoring and options in your pricing strategy
Why you need a high degree of personal resilience to find success with your price positioning strategy
Why you should review deals that have been won and lost
and much more