How to Use a Price Positioning Strategy to Grow Your Business

In this episode Paul Klein, founder of Klein Consulting, shares insights into how you can use a price positioning strategy to grow your business.

Paul is a business consultant and entrepreneur who helps executives leverage their expertise to start and scale a 7-figure consulting business.

Some topics we discussed include:

How a business should position its brand
Why we should set our prices to match the perception of the brand
How companies can use a price positioning strategy
Should your business be offering customized pricing
How a price positioning strategy furthers a customer-centric focus
How a value conversation can help your price positioning strategy
How your competitors can influence pricing
How to demonstrate value associated with your price tag in a proposal
How best to use scarcity to encourage urgency in making a purchase
How to use anchoring and options in your pricing strategy
Why you need a high degree of personal resilience to find success with your price positioning strategy
Why you should review deals that have been won and lost
and much more

Links and resources mentioned

Check out PaulKlein.net

Connect with Paul

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