In this episode, Steve de Mamiel, author of the Mongrel method, shares how sales professionals can use project management principles to scale a business.
Some topics we discussed include:
- Why some companies still use a traditional sales methodology
- Steve’s thoughts on unifying sales and marketing
- How does this idea of alignment with project management fit in with an Account-Based Marketing approach
- Should marketing be responsible for revenue in light of Steve’s approach to sales
- How can B2B sales benefit from project management concepts
- Does this only suit complex or consultative sales processes
- What ideas do sales need to adopt from project management and why
- How does a project management approach to sales affect your branding strategies
- What are the relevant traits of a good project manager that a sales manager should possess
- How to bring about buy-in to a new sales approach within the organization
- and much more
Links and resources mentioned
- Check out the Mongrel Method
Connect with Steve
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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