In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market.
Some topics we discussed include:
- Why businesses struggle to find their respective niches
- The impact of the pandemic on Joe’s clients
- Why certain companies are doing better than others
- The essential ingredients to a sustainable industrial marketing strategy
- How Joe helps businesses that are struggling with their positioning
- Should companies view their marketing departments as more of a publishing arm of their business
- How businesses in the manufacturing space deal with aligning their sales and marketing teams
- How to balance quick wins with a longterm sustainable success
- and much more
Links and resources mentioned
- Check out Gorilla 76
Connect with Joe
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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