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Marketing Strategies For The Business-to-Business Market: 10 of The Best Proven B2B Marketing Strategies and Examples

Marketing Strategies For The Business-to-Business Market

In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market.

Some topics we discussed include:

  • Why businesses struggle to find their respective niches
  • The impact of the pandemic on Joe’s clients
  • Why certain companies are doing better than others
  • The essential ingredients to a sustainable industrial marketing strategy
  • How Joe helps businesses that are struggling with their positioning
  • Should companies view their marketing departments as more of a publishing arm of their business
  • How businesses in the manufacturing space deal with aligning their sales and marketing teams
  • How to balance quick wins with a longterm sustainable success
  • and much more

Links and resources mentioned

  • Check out Gorilla 76

Connect with Joe

  • LinkedIn

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Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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