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Marketing Automation For Business Growth

Marketing Automation For Business Growth
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While the market is still quite young however this infographic on marketing automation for business growth from Carlos Hidalgo from the Annuitas Group provides a great snapshot of the current reality and forecast.

It is expected that technology for this automation process will grow to 50% by 2015. What is significant is that research shows that companies that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Small businesses stand to gain the most given that they are the fastest growing sector in the marketing automation space. However on the downside the most commonly sited problems to marketing automation success was that of processes and people.

However numbers like a

  • 417% increase in revenue due to a combination of process and marketing automation
  • a 451% increase in qualified leads
  • and 47% of nurtured leads making larger purchases as opposed to non-nurtured leads

only serve to underline the significance of marketing automation for business growth.

To make the process and marketing automation work an overall strategy encompassing

  • content generation
  • customer segmentation
  • lead scoring
  • campaign management
  • and metrics

will need to be put in place in order to make tweaks and improvements to the overall process and results obtained.

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Vinay Koshy
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Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
Follow me
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Filed Under: Social Media Tagged With: lead generation, marketing automation

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

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Recent Posts

  • LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate
  • What is a Social Media Influencer and How They Help Propel Growth
  • The Ultimate Guide to Creating Content That Converts
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