How can content marketing and stories possibly help your business grow? Its like a gift to your audience when you produce high quality content. A gift that gets the attention of your audience, builds awareness and gets them looking forward to more. Below Steve Jobs, Michael Stelzner and David Meerman Scott provide insights on how to use content and stories to grow your business. (Image credit: Flickr)
A video shown at the opening of Content Marketing World can be viewed below. It really shows that content marketing and stories while being a major point of conversation today is really something that has been around for many years. The video shows case studies from LEGO, John Deere, Blendtec, American Express and more. Is it any wonder why 25% of marketing budgets are devoted to creating content?
David Meerman Scott bestselling author of books such as “The New Rules of Marketing & PR” in the video below talks about how content marketing and stories give brands, companies and individuals an advantage and a direct approach to access buyers. A sales strategy that needs to be implemented in a world where traditional means of acquiring customers is proving to be less effective.
Michael Stelzner of socialmediaexaminer.com provides insights into the types of content marketing and stories that can help your business grow. There is primary fuel which is content marketing and stories that attract people to your business and then there is nuclear fuel which is content that is harder to produce but has a longer lasting effect. You can learn about the different types of content in the video below.
Steve Jobs in the video below talks about his view on marketing and the Apple brand. He provides some insights into what makes for worthwhile content in marketing given that change seems to be the only constant in our world.
Do content marketing and stories fuel your marketing strategy? How much of your time is actually taken up with creating these stories? How do overcome the creativity challenge of creating content? Please share your thoughts in the comments below.