In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner.
Some topics we discussed include:
- Are we in danger of going into training courses and summit shock?
- What to focus on when learning how to market a training course
- Jack’s thought on authentic evergreen marketing
- The psychological triggers that deadline funnel brings into play when selling a training course
- How using the “results in advance” strategy can help
- How to implement the “results in advance” strategy
- How to create an irresistible offer for your audience
- How the concept of the tactical triangle can help amplify your message
- and much more
Links and resources mentioned
- Check out Deadline Funnel
Connect with Jack
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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