In this episode, Narendran Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses.
Some topics we discussed include:
- Why businesses underestimate the power of SEO
- The kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budget
- How to use SEO to drive B2B lead generation strategies
- How to develop a B2B lead generation strategy around Quora
- How to leverage PR without spending a dime
- How to follow up on B2B lead generation outreach
- Should content be gated or given away for free
- How community building could form a part of your growth strategy
- and much more
Links and resources mentioned
- Check out Social Animal
Connect with Naren
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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