In this episode, Narendran Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses.
Some topics we discussed include:
- Why businesses underestimate the power of SEO
- The kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budget
- How to use SEO to drive B2B lead generation strategies
- How to develop a B2B lead generation strategy around Quora
- How to leverage PR without spending a dime
- How to follow up on B2B lead generation outreach
- Should content be gated or given away for free
- How community building could form a part of your growth strategy
- and much more
Links and resources mentioned
- Check out Social Animal
Connect with Naren
Subscribe to & Review the Predictable B2B Success Podcast
Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!
Leave a Reply