In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books – “Personalize This” and “Disrupt That”, shares how we can use influencer video marketing to boost business growth.
Some topics we discussed include:
- What has fueled wave.video’s growth in the past few years
- Why startups and established companies should use influencer video marketing in their growth strategy
- Why influencer marketing is perfect for brand growth
- What holds people back from using influencer video marketing
- How to incorporate agility in your influencer video marketing strategy
- The essentials to a well develop influencer video marketing strategy
- The best ways to bring a potential influencer on board and develop a campaign
- Can influencer video marketing disrupt a marketplace
- Should influencer video marketing and content be created for all parts of a marketing funnel?
- What we need to add to videos we create to tap into the audience’s interest and emotions
- Can influencer video marketing make a difference in retention rates
- The pitfalls that companies should avoid as they develop influencer marketing campaigns
- Influencer marketing trends to look out for
- and much more
Links and resources mentioned
- Check out Wave.video
Connect with Daniel
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