About this episode
In this episode, Adam Sands, CEO, and founder of Roofing Business Partner shares how you can use a Facebook marketing strategy to predictably grow your business and dramatically improve your ROI. Insights he shares include:
- How to create a lead generation process that positions you as an authority in your industry
- Why use Facebook as opposed to other platforms
- How to use top of funnel videos for an effective B2B Facebook marketing strategy
- How to create engaging videos for your Facebook marketing strategy that captures your target audience’s attention
- How to get your target audience to self-identify in order to continue marketing to them
- How to deal with people’s objections through your Facebook marketing strategy
- The best ways to retarget your audience offline
- Plus how to use an offline retargeting pixel to boost your Facebook marketing strategy results
Subscribe to the Predictable B2B Success Podcast
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Resources
- Connect with Adam on LinkedIn
- Visit the Roofing Business Partner website
- Learn more about the offline retargeting pixel and Dope Marketing
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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Great episode detailing a number of topics I feel are important in online marketing. Lead generation is the main goal for many companies, I’ve learned, and leveraging digital platforms goes a long way in generating leads. Social media has been especially notable in this regard.