In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth.
Some topics we discussed include:
- Why most business don’t understand the branding experience vs customer experience
- Why branding is so important even for startups
- What a branding experience encompasses
- How to measure the impact that branding experience has on other parts of their business
- How Ian defines cohesive branding
- When businesses realise that there is break in the cohesive branding experience and user experience
- How to best resolve the differences between branding experience and user experience
- How to find quick wins in the process of resolving the differences between branding experience and user experience
- How best to resolve account based marketing differences in the brand experience and user experience
- The place for offline experiences in conjunction with online experiences
- 8 powerful areas you need to look at for a cohesive branding strategy
- Why branding and user experience is more important in nurturing and retaining customers
- The one area that businesses producing physical products miss in resolving the differences between branding experience and user experience
Links and resources mentioned
- Check out the Peterman Design Firm
Connect with Ian
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