8 Powerful Cohesive Branding Elements to Boost Business Growth: How to Resolve Differences in Branding Experience vs Customer Experience

powerful cohesive branding elements to boost business growth

In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth.

Some topics we discussed include:

Why most business don’t understand the branding experience vs customer experience
Why branding is so important even for startups
What a branding experience encompasses
How to measure the impact that branding experience has on other parts of their business
How Ian defines cohesive branding
When businesses realise that there is break in the cohesive branding experience and user experience
How to best resolve the differences between branding experience and user experience
How to find quick wins in the process of resolving the differences between branding experience and user experience
How best to resolve account based marketing differences in the brand experience and user experience
The place for offline experiences in conjunction with online experiences
8 powerful areas you need to look at for a cohesive branding strategy
Why branding and user experience is more important in nurturing and retaining customers
The one area that businesses producing physical products miss in resolving the differences between branding experience and user experience

Links and resources mentioned

Check out the Peterman Design Firm

Connect with Ian

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