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8 Powerful Cohesive Branding Elements to Boost Business Growth: How to Resolve Differences in Branding Experience vs Customer Experience

8 Powerful Cohesive Branding Elements to Boost Business Growth: How to Resolve Differences in Branding Experience vs Customer Experience
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powerful cohesive branding elements to boost business growth

In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth.

Some topics we discussed include:

  • Why most business don’t understand the branding experience vs customer experience
  • Why branding is so important even for startups
  • What a branding experience encompasses
  • How to measure the impact that branding experience has on other parts of their business
  • How Ian defines cohesive branding
  • When businesses realise that there is break in the cohesive branding experience and user experience
  • How to best resolve the differences between branding experience and user experience
  • How to find quick wins in the process of resolving the differences between branding experience and user experience
  • How best to resolve account based marketing differences in the brand experience and user experience
  • The place for offline experiences in conjunction with online experiences
  • 8 powerful areas you need to look at for a cohesive branding strategy
  • Why branding and user experience is more important in nurturing and retaining customers
  • The one area that businesses producing physical products miss in resolving the differences between branding experience and user experience

Links and resources mentioned

  • Check out the Peterman Design Firm

Connect with Ian

  • LinkedIn

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Vinay Koshy
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Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
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Filed Under: Customer experience, Podcast Tagged With: branding experience, cohesive branding, Ian Peterman

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

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Recent Posts

  • LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate
  • What is a Social Media Influencer and How They Help Propel Growth
  • The Ultimate Guide to Creating Content That Converts
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