About this episode
In this episode, Jon Ferrara, CEO of Nimble shares how you can easily build your company brand and scale a business without spending a dime on advertising. Insights he shares include:
- Why is the need to connect with people in B2B businesses at scale important
- Why you need to sell people a better version of themselves
- How the art of follow up and following through is critical in being able to build relationships that scale a business
- How to capitalize on a blue ocean opportunity that exists today for all businesses
- What it means to be able to find conversations that are relevant to parties involved in a conversation
- How to personalize your email communication effectively
- How the five F’s of life can help you quickly find common ground with your prospects
- How good customer experiences originate from inside of a business brand
- Why it is important to segment people in your CRM and not just your marketing automation in order to scale a business
- How Twitter lists can help build leads for your business
- How to engage people over email over a few interactions in a way that doesn’t annoy them
- Why less than 1% of the 225 million global businesses that exist today use a CRM
- How to use principles that have stood the test of time to find partnership deals that allow businesses to scale
- How the five E’s of social business can help position you as an expert in your industry and scale a business
- How to measure the depth of your relationships while scaling a business
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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