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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

Co-Marketing Strategy: How a Startup Won a 137-Year-Old Partner

October 7, 2026 Vinay Koshy
Co-marketing strategy: how a startup won a 137-year-old partner

Co-marketing strategy between a startup and an established company works when the startup gives first and pitches what the partner wants. DealGround, an AI startup for property brokers, reported fixes… Read More

Categories Pipeline & Revenue, Authority & Visibility

Founder-Led Marketing: 5 Rules for Demand Nobody Searches For

September 30, 2026 Vinay Koshy
Founder led marketing - 5 rules for demand nobody searches for

Founder-led marketing is a strategy in which the founder becomes the voice that educates a market before it starts buying. Christian Espinosa used it to build Blue Goat Cyber, which… Read More

Categories Authority & Visibility

Land and Expand Strategy: 20% Growth Without New Logos

September 23, 2026 Vinay Koshy