Ray van Hilst is the director of client results of Yoko Consulting.
Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world.
In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include:
Some topics we discussed include:
- Why do companies struggle with developing a holistic approach to their websites
- The best ways to make the shift from selling to empathetically understanding your customers
- Why are user personas key to understanding your customers on an ongoing basis
- What challenges or mistakes businesses make in developing user personas
- How to create a persona
- A better approach on how to create a persona and why
- What quantitative and qualitative data should we seek
- How do we really understand what success for the user looks like
- How do we use this to craft a story and journey for them
- and much much more …
Related links and resources
- Check out Yoko Consulting
- Check out Ray’s personal site
- Learn more from Ian Peterman – 8 Powerful Cohesive Branding Elements to Boost Business Growth: How to Resolve Differences in Branding Experience vs Customer Experience
- Listen to my interview with Emma Lo Russo – How to Use Digital Marketing Analytics for the Best Growth Results
- Listen to my interview with Liam Martin – How to Craft a SEO Marketing Strategy to Boost Your Business Growth
- Get more inspiration from Jonathon Hensley – How to Craft a Powerful Customer Engagement Strategy for Online Brands
- Get even more inspiration from Felix Cao – How Brand Values Can Powerfully Drive Growth (With Brand Value Examples)
Connect with Ray
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