The Lift-off strategy is best used by B2B technology businesses who want to deliver great content experiences to their audience and want consistent and scalable traffic without committing extra time and resources.
This is the strategy I have used to generate over $84k/mo in revenue for one small startup. The figure below shows the traffic a few posts received in a month, the sign-up conversions for lead magnets, along with comments on each post and Facebook shares.
If you want to get seven figures or more in revenue and 1000 visits per post, then THIS is the content strategy to do it.
Grab my Lift-off Strategy swipe file below to see content examples from the strategy.
Read on to discover how to create your own lift-off strategy to scale customer acquisition and revenue for your business.
- The Lift-off Strategy: A Sales Focused Content Marketing Approach (Without Additional Resources and Link Building)
- The 3-Steps to Using “The LIFT-OFF Strategy” To Get Your Ideal Future Customers
- Building V1 content the right way
- Step 1: Build out customer stories and narratives to get more future customers.
- Step 2: Interview future customers to generate warm leads and build out topic clusters
- Step 3: Collaborate with future customers, influencers, and existing customers to promote interview-based content and customer stories to convert traffic and leads into new customers.
- Scale by building your own Lift-off strategy
The Lift-off Strategy: A Sales Focused Content Marketing Approach (Without Additional Resources and Link Building)
If your experience is like most agencies or SaaS companies, then you know that investing in content is a great idea as is SEO, live chat, organic traffic etc for long term growth.
However that doesn’t take away from challenges or questions like –
- How do you ensure content marketing ROI?
- Where do you find the time to create and promote your content?
- How do you ensure you attract the right visitors consistently?
- How do you create quality content or 10x content consistently?
- How do you create enough content consistently and invest in link building?
- How to come up with relevant topics on an ongoing basis?
- How to get support from within the organization?
- Isn’t SEO, live chat, organic traffic important as well?
- What additional resources do we need to invest in link building
Those are good questions if you want to implement tactics that are commonly talked about. Tactics that too many people are using, leaving you little to no chance of success.
Let’s face it, content marketing isn’t a new concept and the competition is so fierce now; you could produce content and invest in link building for months and not see any results. That is quite apart from the fact that you still need a strategy to get any traffic to convert to sales.
It is therefore important that your content addresses your business objectives, including sales.
Also the fact remains that a content system that fuels geometric business growth by consistently delivering the right customers day after day is an investment that will pay dividends day after day.
Here’s what that looks like:
Let’s look at how your content could generate sales effectively and efficiently?
Most sales generation techniques mirror an experience you may have had if you have been on LinkedIn for a while.
- You get a connection request.
- You accept.
- You get a sales message which often has nothing to do with your business interests.
- You get more sales messages leaving you wondering why you bothered connecting.
In a sea of sameness, businesses are trying to boost sales with old techniques and advertising.
You may get some results but they are often not worth the time and energy.
Because they are unnatural ways of creating relationships, and even if a sale is made, it tends to be transactional with little or no relationship being formed.
The yellow suit method
Now think of a conference or event you may have attended. If your experiences have been similar to mine, you may have found most speakers dressed the same way, had slightly different ways of presenting, and at the end of the conference, most speakers and sessions tend to be a blur.
Now let’s say that a speaker comes onto the stage wearing a yellow suit and yellow shoes at the conference.
It gets your attention.
He makes an engaging presentation and then invites people to ask him more questions during the break. You notice there is a crowd around him, and more often than not, the conversation with a person starts with a question. Usually the person asks the speaker – why are you wearing a yellow suit? Or where did you get that yellow suit from?
Even after the event people will talk about the yellow suit and share videos or photos of (or with) the speaker in the yellow suit. So even if you missed the session with the speaker with the yellow suit, the sheer fact that everyone else is talking about the speaker with the yellow suit (social proof) creates curiosity, interest and intrigue about the experience you missed out on. Chances are if you are in the slightest bit interested, you’d be compelled to find out more.
The yellow suit method forms the initial basis of a relationship in-person or online, that can then be nurtured online and or in-person until a sale is achieved.
Below I’ll break down in detail how we can replicate the same effect and then scale it to have a bigger reach and impact on future customers. But first let’s start with a high level overview of how we can replicate the yellow suit method.
The 3-Steps to Using “The LIFT-OFF Strategy” To Get Your Ideal Future Customers
To get your future customers here are three critical steps that need to be undertaken. They are:
Step 1: V1 – Build out customer stories and topic clusters to help initiate traffic from potential future customers and run win-back campaigns to increase life-time value and revenue.
Step 2: Vr – Interview future customers to get new leads and flesh out your topic clusters.
Step 3: V2: Collaborate with future customers, influencers, and existing customers to promote interview-based content and customer stories to generate new leads and convert traffic.
I’ll breakdown how the strategy works in a bit. But first, let me explain what the strategy is about and what those V symbols mean.
If you have ever listened to airline pilots as their plane hurtles down a runway, during a take-off, you may have heard them call out speeds. They call out V1, Vr (rotate), and V2 (or Vlof which refers to lift-off speed).
These are essentially key indicators used to make certain decisions that will enable the plane to Lift-off safely or abort the Lift-off. (The video below has a good explanation if you’d like to dive into the concepts a bit more.)
To help understand and implement this strategy, I have correlated each Lift-off speed indicator to a step (as outlined above).
For a plane to take off, it needs to overcome drag and weight to get airborne and stay in flight.
A plane to Lift-off needs enough thrust to overcome the opposing forces and enable lift.
In the world that customers live in, the equivalent of weight and drag is:
Anxiety – about a potential solution not working, which boil down to trust and credibility
Distraction – things in your customer’s environment or on the page that could be taking them away from your goal
To enable thrust to overcome the forces described above, your content needs:
Relevance – your content needs to be relevant to what your future customer needs to achieve
Clarity – your content should articulate your value proposition and call to action clearly
Urgency – your content provides enough reason and encourages your future customer to take a follow-up action
Social proof helps counter anxiety with research, other people’s perspectives, and industry-recognized certification or badges.
|Bonus: I put together a swipe file of the highest performing V1, Vr, and V2 content we use with the Lift-off strategy. You can access it for free inside this Lift-off Strategy Swipe file.|
Building V1 content the right way
So, the three-step process begins with step one. But before we get into step one, it helps to understand the way people share content.
Most people share good experiences or good products of their own volition. These people don’t need to be sponsored or paid to do so. They do so because opportunities to share come up in conversations. They share their experiences entirely of their own free will to help, look good or other psychological imperatives that compel them to do so at the moment.
If you think of companies like Apple or Daniel Wellington, you notice their audience shares brand related content because of their thoughts and experiences about and around the brand products and experiences.
In other words, these brands are able to generate enough curiosity, inspiration, and show off a great product and or experience (see screenshots of a couple of Instagram posts below).
The problem for most businesses is that they do not create a message and or content that share those key characteristics. Instead, these companies talk about themselves. They talk about how wonderful they are, their products with all the features, etc., making for a very uninteresting conversation.
The result is that they struggle to generate any traction or get sales on an ongoing basis and if they did get sales. The churn rate often tends to be pretty high, and or the lifetime value is pretty low.
V1 content, on the other hand, provides an invaluable form of social proof that shows your product being used by industry peers and shares at least some of the same challenges as your future customers.
This type of content also showcases the value proposition to new prospects, has the potential to re-engage old prospects by nurturing them towards a buying decision and distilling your mission to what matters to your future customers.
Results back this up with approximately 55% of marketers saying that similar content in the form of video case studies and testimonials are the best way to move prospects down a B2B funnel.
It shows the impact of your solution on the client’s bottom line or operations.
These types of content are effective because it evokes emotion and we know from research that our subconscious mind drives 95% of purchasing decisions.
Step 1: Build out customer stories and narratives to get more future customers.
To build this strategy we start from the inside – the circles marked in pink.
The aim here is to replicate the yellow suit approach we talked about earlier. We do that by creating customer stories which also help inform topic clusters around relevant issues for our customers and future customers that we can continue to build out over time.
This approach is also important from a search engine perspective.
The search engines, including Google, are trying to mirror the way people form relevant relationships and ascribe authority status to specific individuals.
In other words, an excellent place to start with building out a content strategy that will save time and money is by building relevant relationships with customers and future customers.
The challenge for most businesses’ is to create the equivalent of a yellow suit in a natural way that initiates conversations and gets people talking about your business on your behalf. In other words, the yellow suit and social proof saves time and resources that most others would spend on advertising or content that melts into oblivion.
Creating a yellow suit effect via your content is the equivalent of achieving V1 during a plane’s take-off.
Think of it this way – you are empowering your fans, employees, and customers to craft a story around their experience with your brand and enable them to share it with others.
Note – Creating V1 content takes effort at first; after all, the opposing forces are quite large.
What you’re doing in this process is guiding your target customers to get them to know, like, and trust you… till they get to your offer.
Advantage – Once you achieve V1, you will have a base of content that will have hundreds of your ideal customers choosing your brand and becoming high lifetime value customers.
How to create V1 content
A. Interview existing customers, past customers and Interview key stakeholders and staff that are subject matter experts
By interviewing them, we begin to understand the customer’s needs, the reasons for what they bought, and what problems they were trying to solve. In other words, you are essentially building out a customer story.
Yes, customer stories, NOT case studies, NOT customer testimonials.
(Note – To build effective customer stories these interviews need to be a lot more in depth than why did you buy or why did you leave type questions)
How do these interviews help?
- They help clarify the goals and value proposition of your service or product
- They build narratives around the brand
- They help build a comprehensive picture of the customer journey
- Help identify topic clusters.
- Serve to build out a vital part of the strategy – customer stories.
These are stories about the customers and their business. They also cover how you have helped these businesses as a guide to solve specific problems and or take them to the next level. Here is an example for Slack.
The example above is a high-value production, but you could achieve the same effect via an interview process.
For example, below is a customer story I created for Bastien Seibman (an Asana consultant) which features the COO of Sugatan.io talking about their journey and experience of achieving greater efficiency and productivity through the use of Asana.
These interviews and customer stories will become critical content pieces. Here are a few additional benefits to crafting customer stories the right way.
- You are building out content that has social proof incorporated.
- Reiterating your unique value proposition through the voice of others
- You are giving the voice of the efficacy of your service or product without saying so yourself.
- Customer stories could double as case studies and customer testimonials
- They make for a natural, organic piece of content that would rank quite easily for either a person’s name, company name or issues that your product or brand solves.
- Customer stories can be used in win-back strategies.
Customer stories also help create topic clusters and new content that you can use to drive a predictable compounding flow of traffic that gets your business on the radar of future customers.
B. Create topic clusters
Here’s how to do it:
- Having completed your interviews, write out your topic clusters based on issues or pain points your audience experiences in their respective industries.
- The centerpiece of each topic cluster will be a pillar page – plan that out. (These are the circles with the green cloud in the middle that will bring you a lot of organic traffic).
For example, let’s say I have a SaaS product – a CRM software. To get future customers by building out this strategy, I’d create a list of topics that are relevant to my business and to that of my future customers.
I use 3 requirements to help decide which topic clusters to craft and in turn a Pillar page for each cluster):
- List search terms with a monthly search volume of at least 1,000 or greater. With a monthly search volume of at least 1000 or greater (an indication of search demand and intent), you can say it would be worth investing time and resources into building out a topic cluster. With search volumes less than 1,000, chances are that it’ll be challenging to find subtopics that will bring any decent organic traffic.
- List customers or future customers that can speak on the topic. If you have access to a CRM, you could probably make an educated guess as to who might fit the bill and then refine this with a little research. Another effective way to do this is with the help of customer support/success, salespeople, and leadership. They can provide insights as to which customers would best be able to speak on certain topics.
- Focus on topics that are likely to lead to a conversion. You don’t want to spend time on topics that your audience isn’t interested in or that don’t relate to what you offer. Focus your time on things that have a higher likelihood of engaging your audience. To do that rate each topic on your list based on its “likeliness to convert”. You can keep this simple and pick from – “high, medium, or low”. The image below shows my initial list of potential Pillar pages I might want to target. I have sorted them by how likely they are to convert for my CRM software product:
Tip: To easily put together your list use the Keywords Everywhere browser extension.
Once installed, you can type in the primary search phrase (e.g., “CRM software”) with an extra letter or “_” and Google’s autocomplete feature will kick in to serve up ideas that it believes will be a close fit.
The Keywords Everywhere extension, however, provides you with the search volume data for every search term that is displayed. You can work your way through the alphabet and add relevant phrases to your list. Below is an example of what I found for “CRM software for small business” and its corresponding search volume
Now let’s say I’ve identified that “CRM software for real estate” has a high likeliness to convert. It also has a search volume that makes building associated content worthwhile. I can now build a topic cluster around it with articles or posts which are directly related to CRM software for real estate.
Topics like “CRM software for real estate agents,” “best CRM software for real estate,” and “CRM software for real estate investors.” Here’s what my list looks like:
The best way to build a topic cluster is to select subtopics that:
- People are searching for online
- Are related to the core topic
With that in mind, if I wrote about “CRM for museums,” it would not be related to the “CRM software for real estate” topic cluster. CRM for museums is another use for CRM software but not a related term.
Alternatively, you can use an old favorite – Google Keyword Planner.
Login and search for your root keyword term. In my example – “CRM software.” This brings up a list of subtopics that Google’s algorithm thinks is the most closely related to your main topic. You’ll notice monthly search volume ranges are also provided. You can then further refine the list by using the “Refine keyword” options as shown below.
Tip – Select the subtopics you think best fit your topic cluster. In other words, cover every relevant subtopic that meets your search volume threshold.
Because your pillar piece of content should be something that comprehensively covers the topic, has the best chance of being viewed on the search engines and is something worth linking to and sharing with others.
As you create content for each subtopic, you can publish it on your site and then promote it. Once all the articles around subtopics on your list are posted, create the Pillar page for your topic.
Good practice – Publish your Pillar page on your top-level domain (e.g., yourwebsite.com/CRM-software-for-real-estate).
In my example – CRM software for real estate, the Pillar page would cover what CRM software for real estate is, describe different subtopics within CRM software for real estate, and link to my posts or articles on the subtopics.
Once the Pillar page is published I’ll go back to all the topic cluster articles that were posted and add links to two places:
- The “CRM software for real estate” Pillar page.
- Other subtopic posts in my topic cluster where the context is right.
|Want to see what a successful Pillar page and topic cluster looks like? I put together a swipe file of V1 Content examples we’ve used to grow organic traffic AND capture new leads using The Lift-off Strategy. You can see all the examples inside this Lift-off Strategy Swipe File.|
Now it’s time to activate your target future customers with the Vr stage.
Step 2: Interview future customers to generate warm leads and build out topic clusters
Vr content allows you to build relationships naturally with your future customers.
While this is created from specific one-to-one conversations it allows you to:
- Create valuable content
- Attract future customers who relate to similar problems
- Add a massive number of new leads into your business.
- Help nurture leads irrespective of how they they were acquired
Here’s how to do it:
Vr content is the key to scaling sales from your content in the Lift-off Strategy.
It’s the content you’ll create to build out your base and get into profitable conversations with future customers but also to convert the traffic and leads acquired from your earlier stages into customers. Here’s how to do it:
Pre-requisites: Producing this kind of content isn’t easy. It does require certain prerequisites for it to work, like:
- V1 stages of research and content are in place
- There is an ongoing commitment to continue to build V1 content out.
- It requires the cooperation of sales/management/success/support teams to help you find future customers and build out this kind of content.
A: Create SEO content based on the keyword research you conducted during the V1 stage.
To create SEO collaborative content –
Step 1: Track down the future customers that fit the most profitable profile for your business.
To track down future customers I usually talk to sales, customer success/support and the leadership of a business and then reach out to engage them via email like in the example below where I reached out to David Darmanin, CEO of Hotjar.
Step 2: Interview them (over a podcast, phone, via email, or on chat).
Step 3: Document the story of their business journey or an aspect that broadly ties into the solution you offer yet is focused on the key term you want. In the example below the article was focused around the term “Hotjar SaaS”
Once you have conducted the interview, you can write it up, publish it and notify them and your list.
Step 4: Use your conversations for diving further into issues and pain points they are experiencing.
Step 5: Use that information to build out more content around it so you can better educate and convert them into customers.
SEO content for your Lift-off strategy can take the form of posts like this one on the Engagebay site.
The post still attracts the most traffic and links as you can see in the example below.
B: Promote the content you have created featuring them or is relevant to their situation using The Conversational Method.
We’ll discuss the conversational method in a bit.
But first let’s talk about how to scale your lead generation and then get your new leads to discover more and buy your product or service.
Step 3: Collaborate with future customers, influencers, and existing customers to promote interview-based content and customer stories to convert traffic and leads into new customers.
At this point, you’ll want to expand your reach and get influencers on board. Now these influencers I am talking about aren’t necessarily celebrities but rather people who have influence and share your target audience. You’ll want to reach out to them to explore mutually beneficial ways in which you can create and or promote content that provides value to your audience.
Every quarter you’re going to run one or two collaborative marketing promotions to get new leads. Some could be done on a regular basis for example a video series or podcast.
Collaborative initiatives could take any form that is relevant to your audience and that you can think of.
For example, it could be a:
- Virtual event
- Software tool
- In-Person event
- Done-For-You setup
Listen, I am not suggesting you engage in the equivalent of throwing spaghetti against the wall in the hope that something will stick. What I am suggesting is that you test what types of content collaborations work best to funnel new leads into your business.
There are only two criteria that it should meet.
- Drive new leads
- Be of mutual benefit to each brand participating in the venture.
When starting out, you may have little or no data to work from. So you’re going to have to brainstorm promotional ideas and then prioritize them for each quarter. You can use a growth marketing matrix like the one below.
Additional resource: To get more details on how this works and a growth marketing framework check out my interview with Sonya Keenan from the Omnichannel Media Group:
Here’s how to use the growth marketing matrix:
- List marketing promotion ideas you have in the column titled – “Promotional Tactic”.
- Rank the potential impact of implementing each idea on your growth objectives (low to high on a 1-10 scale) in the column titled “Impact”.
- For each idea, rank your confidence in having it achieve your objectives (how sure you are that it will prove your hypothesis on a scale ((from low to high) on a 1-10 scale with 10 being high confidence) in the column titled “Confidence”.
- Rank the ease of implementing each idea based on skills and resources available to you (hard to easy on a 1-10 scale) in the column titled “Ease”.
- For each row add the “Impact” score, the “Confidence” score and the “Ease” score and enter it in the same row under the column titled “Total”.
- Scan through the scores in the column titled “Total” to find which ideas have the highest score
- To begin work on ideas with the highest total scores and then work your way down.
The aim of this exercise is to get into mutual beneficial content collaborations that funnel new leads into the business.
So, you need to keep track of your results like this:
If you look at the results above, you would think that the “Giveaway” is the most effective tactic with a $0.13 cost per lead. After all it seems to be the most cost effective.
But remember – our goal at this stage is to get as many leads as we can. In other words, we are looking to scale not find the cheapest leads.
Given that objective, the “documentary” would be the most effective.
Given that the average plan that a customer goes on is $49/month. I ‘d rather take 15,000 leads at $1.33 per lead than 8000 leads at $0.13 per lead.
Knowing this allows you to focus and scale promotion tactics that:
- Regularly drive the most leads into your business
- Have a cost of acquisition which is less than your maximum cost per lead benchmark.
With that in mind and going back to the example above, I’d also consider:
- Scaling lead acquisition by running a virtual event once or twice every year.
- Test running the done for you set up and consider running it every other quarter. If the test shows promise with repeatable results, I’d add it to my schedule of quarterly promotional tactics.
That’s how you find V2 stage content collaborations that can be repeated and can scale to expand your influence, grow your audience and drive sales.
|Want to see what a high converting strategy looks like? I put together a swipe file of Lift-off content examples we’re using right now to acquire new customers using The Lift-off Strategy. You can see all the examples inside this Lift-off Strategy Swipe File.|
If I and my collaborative partner just post the content to our blogs and email it to our lists once we might get a few sales. That would also limit the visibility and reach of my potential audience to a few channels.
Because the fact is that not all your web site visitors will sign up to your email list. Of those that do, not everyone will open and click on links in every email you send. Your email campaign stats will verify that if you don’t believe me.
So, to expand our reach, we need to build a process to turn potential future customers who site our content into customers.
Use the Conversational Method.
Remember the yellow suit method?
We want to facilitate that but on a larger scale.
Some people talk about creating funnels, which can work to an extent, but most buyers don’t follow a prescribed funnel. Instead, they bounce around quite a bit, looking for bits of information relevant to their circumstances before making a purchase decision.
The conversational method sales strategy is designed to facilitate an advance (a sales term used to describe the next logical step for your future customer in solving a problem that they experience.
This might mean that a call to action on your customer story or a particular content piece takes them to the sales page. On the other hand, it might make better sense to educate them in a specific area via a nurture sequence that could be delivered via email, messenger, intercom, etc.
To achieve this, you need to:
- Retarget your website visitors and leads across all the different online platforms they visit (start with $10 per day, per ad network, per content piece.)
- Retarget them with new customer stories and training content they’ve never seen before. Each of which has a call to action to another piece of related content (do not take them directly to a sales page unless you know for sure that people reading/viewing that content will be ready to buy).
The key to making this work is getting your targeting right and ensuring you can put the right content in front of them.
Get those right, and all the website visitors and leads you acquired with your V1, and Vr content start seeing your brand in places they tend to frequent.
The aim here is to get in front of your prospects. We do this by taking a page out of the playbook of successful bigger companies. However, it will only require you to invest a fraction of their budget via retargeting clicks. This costs less and is even cheaper when you are retargeting your audience via content.
Because ad networks want to serve their audience and therefore prefer showing ads with educational content.)
According to Webfx, a large digital marketing agency, companies pay between $0.66 to $1.23 per click while retargeting on Google. (It can be a lot cheaper on other platforms.)
Let me be clear here. This does not mean it will cost you the same.
Your click costs could be cheaper. Alternatively it could be more expensive. Regardless, the cost of clicks is not what we want to focus on.
Here is how you can make your advertising work more efficiently.
Target just those who have spent the most time on your site.
On Facebook, for example, you can create a custom audience of people who visited your site.
Then choose to retarget visitors who spent the most time on your site.
Now let’s use an example for the purposes of illustration. Let’s say that:
- Your cost per click is $0.50
- Most people go with your $99/month subscription to a CRM product
- You run a campaign for 10 days with an ad spend of $100 which earns you 200 clicks
- Only 1% of people who click on your ads go through to a sale (I am being conservative)
That means you get two $99/month customers for $100.
In other words, you have already made a profit.
Now you might be thinking – Hmm… that’s not very effective since the vast majority of people didn’t buy.
Remember most people don’t buy on the first go. Give them a chance to know, like and trust you.
How do you do that?
Retarget them. Show them your other customer stories on various sites they navigate to. Thereby creating additional opportunities for them to convert.
When advertising you need to be willing to gather enough data to determine whether your content will convert well or not. In other words, don’t close campaigns just because you aren’t seeing early results.
Things to consider:
- Be willing to spend 5 times your maximum cost per acquisition (CPA) before calling it quits with a content piece.
Because you need the data to prove whether a customer story converts under your maximum cost per acquisition (CPA).
For example, let’s say:
- The minimum subscription is $49/month to my CRM software product.
- My CPA is $200 (because of the expected lifetime value of a customer).
I could then spend $1000 to get enough data to see if my customer stories or content will convert well. By that I mean I can acquire customers for less than my $200 CPA.
2. Not all content pieces you advertise will convert like you expect.
This is a testing process where some content pieces will convert really well and become an asset you can use long term in your conversion process. Others will not even though you might expect it to. Let the data inform decisions as to what you should keep advertising and which ones to kill off.
3. Wait if you don’t have the budget for that kind of spend.
In the interim, focus on your V1 and Vr content. That will drive leads and customers. Wait until revenue allows you to have enough of an ad budget to start testing, building, and scaling your conversational sales method.
Why does this work so well?
- You’re retargeting an audience that has already begun to know you (warm audience that’s visited your site and enjoyed your content).
- You’re not asking them to buy but instead providing them educational content with a call to action to your sales page.
- Most first time visitors won’t buy but they will become more aware of your solution because they start seeing overwhelming social proof everywhere they go online. Social proof that explains what you do and how you do it and also shows the results you get for your customers.
- You are able to overcome ad blindness by not retargeting your future customers with the same sales message over and over again. Instead you’re showcasing your best-case studies.
This method allows you to further online and offline conversations with your future customers at scale via content.
Enjoy your Lift-off.
Scale by building your own Lift-off strategy
To scale a business you need consistent high-quality traffic and a well-developed and evolving sale enablement process.
What isn’t a scaleable strategy is sending an email to your list with a link to your content and hoping and praying for sales.
It might work. But we’ve found a more SCALABLE solution: The Lift-off Strategy.
It’s helped us scale our content marketing to >1 million in revenue and >30,000 subscribers in one year.
This is a strategy that attracts the right audience in your market and links without begging for links to every piece of content you create.
To get started, get the swipe file of content we used to do it:
Then model what we did to build out your own Lift-off strategy!
Want to implement this strategy for your business. Let’s chat. Click on the button below.