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How to Close a Sale: A Powerful Yet Proven 2 Step Process

How to Close a Sale: A Powerful Yet Proven 2 Step Process

In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of “The Perfect Close” shares his perspective on how to close a sale via a proven yet powerful process.

Some topics we discussed include:

  • What is closing in a sales context
  • Why mindset is key
  • Understanding what you can and can’t control in the sales space
  • Definition of the terms – closing, advance, and continuation
  • The importance of intent over technique
  • Why is the critical advance important in B2B sales
  • What is the perfect close and the science behind it
  • How to close a sale
  • Explore planning and what it means in a sales meeting context
  • How to close a sale by setting meeting objectives
  • How to provide value in a meeting and plan the next encounter
  • How to collaborate with your prospects on the next steps
  • The secret weapon that salespeople don’t realize they have
  • 3 questions you should ask to put your core planning to the test
  • How James provides value to clients (with examples)
  • and much more

Links and resources mentioned

  • Check out James site
  • Get a copy of The Perfect Close: The Secret To Closing Sales – The Best Selling Practices & Techniques For Closing The Deal

Connect with James

  • LinkedIn

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Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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