In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of “The Perfect Close” shares his perspective on how to close a sale via a proven yet powerful process.
Some topics we discussed include:
- What is closing in a sales context
- Why mindset is key
- Understanding what you can and can’t control in the sales space
- Definition of the terms – closing, advance, and continuation
- The importance of intent over technique
- Why is the critical advance important in B2B sales
- What is the perfect close and the science behind it
- How to close a sale
- Explore planning and what it means in a sales meeting context
- How to close a sale by setting meeting objectives
- How to provide value in a meeting and plan the next encounter
- How to collaborate with your prospects on the next steps
- The secret weapon that salespeople don’t realize they have
- 3 questions you should ask to put your core planning to the test
- How James provides value to clients (with examples)
- and much more
Links and resources mentioned
- Check out James site
- Get a copy of The Perfect Close: The Secret To Closing Sales – The Best Selling Practices & Techniques For Closing The Deal
Connect with James
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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