SPROUTWORTH

How to Craft a Powerful Customer Engagement Strategy for Online Brands

How to Craft a Powerful Customer Engagement Strategy for Online Brands

In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands.

Some topics we discussed include:

  • Why most businesses get strategy wrong
  • Why customer engagement is a key part of a digital marketing strategy
  • How to distinguish and define customer engagement and user engagement
  • The key principle that is required to increase customer engagement
  • The role alignment plays in increasing customer engagement
  • How to develop a customer engagement strategy
  • How to ensure that the business has a common language and understanding to increase customer engagement
  • How to deliver a truly omnichannel experience based on empathy
  • Should we ditch the sales funnel
  • How to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagement
  • and much more

Links and resources mentioned

Connect with Jonathon

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Author

  • Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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Comments

  1. full of valuable information, loved it! Increasing customer engagement is not that hard if done right. We just need to pull the right plugs, implement the right strategy to our business. The problem is now we have a ton of options and often get overwhelmed and take no actions. Loved the podcast and looking forward to more like this. Especially how to improve customer experience using messenger chatbots or other ai tools. Cheers!