The current shift in social media strategy has really emanated from the question why, seeking to understand demand and building a social media infrastructure to meet that demand. It has also included setting SMART objectives that are tied into broader business goals and the setting up of metrics to measure these objectives.
It has also meant that the shifting social media strategy requires integrated communication and marketing which can no longer be achieved through silos in organizations. It has also meant more strategic content planning and sourcing as well as proactively building relationships and building communities of interest.
For more of a perspective on the shifting social media strategy for business relevance check out the SlideShare presentation below.
Have you seen a shifting in social media strategy for greater business relevance within your organization? If so please let us know in the comments below and tell us how the shift has come about.