Investing in a website is something that many people have tried without much success. But then there are a few who have used it much like the creation of Unsplash to drive millions of visits to the company’s core offering making them a success.
So should you consider investing in a website as a growth strategy?
Many businesses have grown organically and the owners of these companies are not aware of how they could use SEO to drive business growth, or even what SEO is. This causes them to miss out on an opportunity for new customers and sales that would otherwise be available if they were more knowledgeable about search engine optimization (SEO). They also may believe that it’s too expensive and time-consuming when there are other strategies that can be employed to help grow their company.
The good news is that with proper planning, research, investment, and implementation – you can see significant improvement in your organic search traffic without spending hours upon hours each month optimizing your site manually. This post and podcast will walk through some things to consider before making an investment into a website using SEO as one potential growth strategy for your business.
About Matt
Matt Raad is the CEO and Co-Founder of eBusiness Institute (a digital training organization and is passionate about helping others to buy online businesses.) and with his wife Liz, they have been recognized as Australian experts in buying online businesses.
Matt is also a highly successful website investor, angel investor, and digital educator who has over 25 years of experience in mergers and acquisitions of businesses from $1M up to $20Million.
Matt is regarded, as Australia’s leading expert in training total beginners how to buy websites, website valuation, website due diligence, and investing in digital assets.
The eBusiness Institute’s digital training programs, help high-income earners transition, from their job or business income to leveraged passive website income, so they can secure their future and own real online assets that can be sold for 20-50x their month