How to Drive Growth With a Content Marketing Strategy

In this episode, Emilia Chagas, co-founder & CEO of GrowthHackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy.

Some topics we discussed include:

How to match content with revenue or actual sales
The content challenge that most businesses face
What content managers, relationship managers or partnership managers have in common
The essential elements for a content marketing strategy
How to map out what content we already have in place to maximize the reach and engagement with your target audience
How to bring a growth mindset to content creation and content marketing
Tools to consider when automating your content marketing
How to maintain the consistency and quality of content for the long term
Is there a role for episodic content
and much much more

Links and resources mentioned

Check out GrowthHackers Workflow

Connect with Emilia

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