In this episode, Emilia Chagas, co-founder & CEO of GrowthHackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy.
Some topics we discussed include:
- How to match content with revenue or actual sales
- The content challenge that most businesses face
- What content managers, relationship managers or partnership managers have in common
- The essential elements for a content marketing strategy
- How to map out what content we already have in place to maximize the reach and engagement with your target audience
- How to bring a growth mindset to content creation and content marketing
- Tools to consider when automating your content marketing
- How to maintain the consistency and quality of content for the long term
- Is there a role for episodic content
- and much much more
Links and resources mentioned
- Check out GrowthHackers Workflow
Connect with Emilia
Subscribe to & Review the Predictable B2B Success Podcast
Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!
Leave a Reply