In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis.
Some topics we discussed include:
- How experiences with non-profits shaped Cat’s marketing perspective
- Why customer analytics is key to your customer-centric marketing initiatives
- What is customer analysis
- Benefits from investing in customer analysis
- Why owning a problem helps create a movement
- Could all customer problems result in a movement
- The best thing that businesses can do to be customer-centric
- How to conduct a customer analysis
- Can you automate customer analysis or is it best to use a high touch approach
- How to apply the data to your marketing strategy and initiatives
- and much more
Links and resources mentioned
- Check out SewEthico
Connect with Cat
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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