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How to Make Your Customer-Centric Marketing Highly Effective

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How to make your customer-centric marketing highly effective

In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis.

Some topics we discussed include:

  • How experiences with non-profits shaped Cat’s marketing perspective
  • Why customer analytics is key to your customer-centric marketing initiatives
  • What is customer analysis
  • Benefits from investing in customer analysis
  • Why owning a problem helps create a movement
  • Could all customer problems result in a movement
  • The best thing that businesses can do to be customer-centric
  • How to conduct a customer analysis
  • Can you automate customer analysis or is it best to use a high touch approach
  • How to apply the data to your marketing strategy and initiatives
  • and much more

Links and resources mentioned

  • Check out SewEthico

Connect with Cat

  • LinkedIn

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Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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Category: Content Marketing

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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