How to Drive Growth With A UX Design Process

[smart_track_player url=”https://downloads.pod.co/f445505a-52b9-4c50-8226-a0d5f3742291/355c866f-1ca0-4f0d-8f91-07f52c167f6b.mp3″]

About this episode

In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer-centric. Insights she shares include:

• Why is a UX design process important
• How to understand the user and your brand
• How to conduct user research
• Why user research is so important
• What’s involved in user research
• How to design a minimum viable product (MVP)
• How to analyze data and customer journeys
• How to conduct user testing
• The best ways to conduct UX implementation and analysis to meet customer expectations

Subscribe to the Predictable B2B Success Podcast

Apple Podcasts | Sticher | Pocket Casts | TuneIn

Resources

• Check out Paperform
• Connect with Dionysia on LinkedIn