About this episode
In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer-centric. Insights she shares include:
- Why is a UX design process important
- How to understand the user and your brand
- How to conduct user research
- Why user research is so important
- What’s involved in user research
- How to design a minimum viable product (MVP)
- How to analyze data and customer journeys
- How to conduct user testing
- The best ways to conduct UX implementation and analysis to meet customer expectations
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