SPROUTWORTH

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how to drive growth with a UX design process

About this episode

In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer-centric. Insights she shares include:

  • Why is a UX design process important
  • How to understand the user and your brand
  • How to conduct user research
  • Why user research is so important
  • What’s involved in user research
  • How to design a minimum viable product (MVP)
  • How to analyze data and customer journeys
  • How to conduct user testing
  • The best ways to conduct UX implementation and analysis to meet customer expectations

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Author

  • Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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