While I personally cannot be bothered to be out and about past 9:00pm shopping for Christmas gifts, mining Black Friday tweets and check-ins certainly produces some interesting data. Silverpop has put out an infographic showing the most tweeted words for Thanksgiving night and Black Friday location based tweets. Some of the most commonly tweeted words include “coffee,” “deals” and “sale”.
whilst showing a spike in the number of people out and about doing late night shopping, the amount of coffee consumed and meals or snacks consumed are phenomenal. Well people do need fuel and do need to stay awake. Among the top 10 businesses with the most check-ins are Starbucks, McDonald’s, Target and Walmart.
With this sort of information I would expect a raft of Geo-location based advertising for next years Black Friday sales as well as time based sales and deals. To prime the pump marketers would also be encouraging both e-tail and retail shoppers with content across multiple social media platforms. Check out the infographic below.
What other data would you use and what marketing strategies would you use in mining Black Friday tweets and check-ins.