Are you a Business-To-Business (BTB) business owner looking to drive success? Do you want to reach your potential customers and build strong relationships with them? With the right remarketing strategies, you can do just that! Join us as we explore the secrets of a remarketing strategy with Amanda Klitsch, Director of Demand Generation for Salient Energy. She will share her insights on using the secrets of a remarketing strategy to drive success with increased conversions.
In addition, Amanda will detail the steps she has taken to build relationships with her audience – from understanding her user’s needs to creating a conversation that engages them. Discover how you can unlock success with remarketing strategies today!
About Amanda Klitsch
Amanda Klitsch is an expert in Demand Generation and strategic mapping for B2B startups. She has worked in the technology, higher education, and healthcare industries for over a decade, creating user journeys, cross-channel communications, and lifecycle marketing. Amanda is the Director of Demand Generation for Salient MG and believes that no one buys anything because they see an ad. Instead, she is passionate about helping businesses understand their customer’s needs and build relationships with their audiences. Amanda is here to discuss the often-overlooked opportunity of remarketing and how brands can use it to recapture viewers and turn lookers into leads.
Why is it important to use the secrets of a remarketing strategy to drive success?
Remarketing is one of the most potent tools a B2B business can use to drive success. It allows businesses to target ads to people who have previously interacted with their website or mobile app. By using remarketing, companies can ensure that their ads are seen by the right people at the right time, leading to increased conversions and sales. It is also important to use the secrets of a remarketing strategy to drive success because it helps businesses to build brand awareness and trust.
People who have interacted with a business’s website or mobile app before are more likely to remember that business and to be more open to engaging with it again. By using remarketing, businesses can ensure that people familiar with their brand are seeing their ads, which can help increase trust and loyalty in their brand. Remarketing is a great way to drive success and build a solid customer base.
Here are the steps you need to follow:
- Establish empathy and research what your potential customers need.
- Build a strategy to facilitate additional steps in the user journey.
- Track micro signs of engagement and adjust your strategy accordingly.
1. Establish empathy and research what your potential customers need.
Establishing empathy and researching what potential customers need is crucial in recapturing audiences’ attention to turn lookers into leads. It is important to put yourself in the customer’s shoes and consider what they need to succeed. One of the best ways to do this is to look at the consumer psychology and user journey and consider what they are searching for and what they need daily. It’s also essential to think about what they need to make that leap from an ebook to connecting with a salesperson and joining a demo.
To establish empathy and research what potential customers need, marketers should dedicate a budget to testing over time and be open and available to test campaigns and maximize their return. Additionally, marketers need to pay attention to the data to understand the give-and-get relationship between the potential customer and the business. Finally, paying attention to the micro-yeses along the journey and understanding the psychology behind remarketing can be instrumental in creating an effective remarketing campaign.
Marketers should also consider the types of content that resonate with their target audience to ensure that their remarketing campaigns are successful. In addition, it’s important to consider the types of content the potential customer would find helpful and engaging. For example, suppose a marketer targets a customer interested in home renovation projects. In that case, they should consider creating content that educates the customer on the process, materials, and cost. Additionally, marketers should consider creating content tailored to their target audiences, such as webinars, tutorials, and infographics.
Marketers should also consider the channels their target audience uses and ensure that their remarketing campaigns take advantage of them. For example, if their target audience is active on social media platforms, it would make sense for the marketer to use those channels to reach potential customers. Additionally, if the target audience is engaged in forums or discussion boards, the marketer should consider participating in those conversations to understand their needs and foster relationships better.
2. Build a strategy to facilitate additional steps in the user journey.
Building a strategy to facilitate additional steps in the user journey is essential for success in demand generation. Marketers must understand consumer psychology and the customer’s needs and struggles.
A critical requirement is that marketers should empathize with their potential customers and be able to put themselves in their shoes. Understand what their customer is searching for and what their day-to-day looks like. A marketer’s empathy can be built through research and data collection. Additionally, marketers should be open to testing and learning, as digital marketing is ever-evolving. This will help them find the best way to maximize their investment. Finally, when it comes to remarketing, data is essential in providing traction to spend time researching and pulling in the required data. This data can include the average cost per lead, conversion rate, and other metrics.
Additionally, the purpose of the organization and the mission they are trying to achieve can resonate with the intended audience. Lastly, the psychology of remarketing is important to understand. It is a give-to-get relationship, so marketers must ensure they offer enough value to their customers to get the information they need. Additionally, marketers should track micro-yeses, or small signals of engagement from customers, to understand how to get the big yes at the bottom of the funnel.
Marketers can gain valuable insight into customer behavior by tracking the customer journey. This can include page visits, content downloads, time spent on the website, and more. Additionally, understanding the customer’s journey provides a way to optimize the experience. This can deliver the right message at the right time and increase engagement with the customer. Regarding remarketing, leveraging data will be key to customizing campaigns for each customer’s journey.
Marketers should also consider personalizing their remarketing campaigns to connect with customers. Personalization is critical to making customers feel seen and heard. This can include addressing customers by name, providing relevant content tailored to the customer’s interests, and creating campaigns based on customer feedback. This will help to foster relationships with customers and encourage them to stay engaged. By leveraging data and personalization, marketers can create remarketing campaigns that will successfully drive customer engagement.
3. Track micro signs of engagement and adjust your strategy accordingly.
Tracking micro signs of engagement and adjusting your strategy accordingly. Tracking micro signs of engagement is an important step in successful remarketing. It involves gathering data to understand how users engage with your brand and content to better target and convert them into customers. This data can come from various sources, such as website and social media analytics, surveys, and A/B testing.
By tracking these micro signs of engagement, you can better understand who your target audience is and what they need to be successful. This data can be used to better adjust your marketing strategy to tailor your content and messaging to your target audience and create more effective remarketing campaigns to help convert leads into customers.
Tracking micro signs of engagement can help you uncover potential areas of improvement in your overall marketing strategy and help you identify growth opportunities. Tracking micro signs of engagement can help you identify which channels, campaigns, and content strategies are most effective and which need to be fixed. This data can help you refine your target audiences and create more effective campaigns to reach the right people, with the right message, at the right time. Additionally, tracking micro signs of engagement can help you optimize your budget and resources to get the most out of your marketing efforts. By analyzing the data, you can determine which channels and campaigns are most effective and which need to be adjusted or removed to maximize your ROI and reach your desired outcome.
Ultimately, tracking micro signs of engagement is essential to any successful remarketing strategy. By understanding how your target audiences engage with your brand and content, you can create more effective campaigns, optimize budgets, and refine your overall marketing strategy to reach and convert leads into customers. Investing time and effort into tracking micro signs of engagement can ensure that your remarketing efforts are as effective as possible and maximize your ROI.
Remarketing is an invaluable tool for BTB businesses that want to drive success and increase conversions. By utilizing the secrets of remarketing and understanding your customer’s needs, you can build relationships with your audience and recapture viewers. Establishing empathy, creating a strategy, and tracking micro signs of engagement are important to maximize your investments in digital marketing. With the right tools and strategies, you can succeed with your remarketing campaigns and drive conversions. So don’t hesitate to start today – you can unlock success with remarketing strategies!
I’d love to hear how you apply remarketing strategies to get increased conversions. So leave me a comment on how it went for you, or drop me any questions you want me to answer!
Some topics we discussed include:
- What are the biggest challenges marketers face when engaging with clients
- How can marketers maximize their investments in digital marketing, even with limited resources
- How can marketers create trust with their audience and convert more leads
- Why is remarketing an often-overlooked opportunity for brands
- The psychology behind remarketing
- The potential impact of remarketing on brands
- What makes a remarketing campaign effective
- How to ensure that the people you engage with can convey the message to others in a B2B context
- And much, much more …
Listen to the episode
Related links and resources
- Check out Salient MG
- Check out the article – Lift-off Strategy: How to Boost Business Growth With an Empathy-Driven Content Marketing Strategy
- Check out the article – What is Brand Value and How to Use it Drive Growth
- Learn from Matthew Hunt – 5 Demand Generation Marketing Strategies to Drive Pipeline Growth
- Learn from Joe Rizzo – 12+ LinkedIn Best Practices That Will Drive Business Growth
Connect with Amanda
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