5 Demand Generation Marketing Strategies to Drive Pipeline Growth

Sales leads are the lifeblood of any B2B business and demand generation has always been very important in driving sales.

However, with the advent of social media, demand generation is more important than ever. In fact, the most successful businesses are using demand generation marketing strategies to drive their sales.

Demand generation marketing strategies are a core component of any business. The goal of demand generation is to identify and convert qualified leads into customers. It is a critical part of a company’s growth strategy. A demand generation strategy allows businesses to target their most promising business prospects and to generate interest in its product and its brand.

If you’re having trouble closing deals or generating B2B sales leads, it’s likely you’re overlooking key strategies that are proven to work. In this blog, we highlight what you should do to get more B2B sales qualified leads.

If you’re looking for a quick way to bolster your B2B sales funnel, this is the podcast episode and post for you. We will look at why demand generation is so important and what tactics you can employ to make sure that you are maximizing your efforts in this space.

About Matthew

Matthew Hunt is the founder of Automation Wolf, a company that supports B2B founders and CEOs to develop snackable content that keeps them top of mind and stays consistent in prospects’ newsfeeds; while also bridging the gap between short and long-form content.

Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales. Matthew has worked with 100s of companies (large & small) to help them implement marketing & sales strategies. To name a few, he has worked with RE/MAX, Valvoline, FedEx, Chef’s Plate, League & TouchBistro.

Matthew knows that no one likes to be marketed to, or sold to, especially prospects. In this episode, he shares his 4 stage demand generation marketing strategies to drive pipeline growth.

Some topics we discussed include:

• Commonly held beliefs that do not help demand generation marketing strategies
• Why you need to own the relationships more than great marketing and copywriting
• How Matthew defines demand generation marketing
• How to get personal with people in the post-pandemic world we live in
• How demand generation and creating community works better than inbound or outbound marketing
• What could the community look like for a business
• Why Matthew recommends every business consider hosting a virtual summit
• Does demand generation work for all types of businesses
• What do demand generation marketing strategies hinge on and what does it entail
• What metrics to use for demand generation marketing strategies
• and much much more ….

Listen to the episode

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Related links and resources

• Check out the Automation Wolf
• Learn from Sean Whitford – Generating Demand to Boost Growth: How to Use Demand Generation Strategies
• Learn from Vivek Nanda – How to Craft Powerful Audience Engagement Strategies That Drives Growth
• Learn from Adam Berguem – How to Address an Emerging Trend in Marketing and 7 ways to Drive Business Growth
• Learn from Fred Copestake – 5+ Ways to Building Trust With Clients That Drive Predictable Growth
• Check out the article – How to Create a Powerful Diversity Marketing Strategy That Drives Growth With Examples
• Check out the article – 20+ Powerful Marketing Strategies You Should Copy to Grow Your Company Fast
• Check out the article – How to Create a Powerful Diversity Marketing Strategy That Drives Growth With Examples
• Check out the article – What is an Omnichannel Customer Experience And How to Boost Growth With it
• Listen to my interview with Margie Agin – How to Craft a Brand Strategy Framework That Actually Unlocks Rapid Business Growth
• Listen to my interview with Ryan Robinson – How to Fuel Your Content Promotion to Drive Business Growth
• Listen to my interview with Nathan Bliss – What is Inbound Sales And How to Leverage it The Way Prospects Buy

Connect with Matthew

• LinkedIn

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