Creating audience engagement strategies is hard, but they’re also the key to your growth because, without an audience, you have no business.
The problem with most companies is that they are not engaging their audience effectively enough to drive growth in the form of traffic, high intent leads, and sales.
The solution to this problem can be found in developing an effective strategy for audience engagement through the development of playbooks and other tactics designed to build trust between a brand and its customers/users.
Vivek Nanda shares ways to engage your audience by creating experiences around your product or service so that potential customers get a better sense of who you are and what value you offer them.
Vivek Nanda is VP of Marketing at Heretto. Vivek has over a decade of experience in growth marketing and demand generation. He has helped multiple startups grow in various stages globally. He is an experienced growth marketer and demand generation leader having scaled tech startups from zero to millions of dollars of revenue, building repeatable and scalable growth engines with solid teams.
In this episode, Vivek shares how we can craft powerful audience engagement strategies that drive growth. Insights he shares include:
Some topics we discussed include:
- Marketing trends Vivek has noticed with SaaS companies
- The issue of audience engagement and the best approach in developing effective audience engagement strategies
- How to create a playbook similar to that of a media company
- Can separate brands and tones of voice of two companies like HubSpot and Hustle work effectively together
- Does a focus on audience engagement strategies take away from a traditional focus on performance
- What does this mean for cashflow and CAC
- Ways to engage your audience and build engagement
- How to tell effective stories that engage your audience
- Why review sites don’t really help potential customers and what to do instead
- The power of surprise and how to utilize it in your audience engagement strategies
- and much much more …
Listen to the episode
Related links and resources
- Check out Heretto
- Learn from Brett Trainor – The best ways to scale your business
- Learn from Todd Caponi – How To Build Trust With Customers: 9 Rules To Abide By
- Learn from Adam Berguem – How to Address an Emerging Trend in Marketing and 7 ways to Drive Business Growth
- Listen to my interview with Simone Vincenzi – How to Build a Personal Selling Process That Boosts Sales: 7 Steps
- Listen to my interview with Graham Brown – 7 Excellent Disruptive Marketing Tips Every B2B Brand Needs to Know
- Get even more inspiration with Sean Whitford – Generating Demand to Boost Growth: How to Use Demand Generation Strategies
Connect with Vivek
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