Building your business brand online is imperative regardless of the size of your business. To build your brand online you will need consistency of your message across different platforms. This is given that most people use online platforms to conduct research and conduct comparison shopping.
Content marketing has never been more important to building your brand than it is currently. Online content from brands need to address your customer needs better than anyone and also allow you or your business to be positioned as an expert in the subject area.
In fact according to FreeWebsite.com growing your business and revenue is dependent on creating an online brand.
Part of understanding and getting to know your customers really well is to employ a listening strategy in order to understand their difficulties, times spent online and keywords amongst other things. Developing a customer avatar is another part to the equation as well.
Perhaps most importantly the consistency of a brands message across different platforms makes a brand worth 20% more than those that aren’t consistent. This is especially important through the buying cycle. Another aspect to consistency is keeping your website and social media image synonymous.
Check out the infographic below for more details and insights.
What challenges with exhibiting leadership and authority are you encountering as you build your brand online?